Item description for Basics Marketing: Consumer Behaviour (Basics Marketing) by Hayden Noel...
An up-to-the-moment overview of consumer behavior, this first book in the Basics Marketing series examines the role of consumers as individuals and decision makers. Using real-world examples, it explores the relationships between consumers and culture and looks at the impact of current trends, such as digital media and globalization, on consumer behavior. Clear visuals, end-of-chapter reviews, and exercises make Basics Marketing: Consumer Behavior an accessible introduction for anyone interested in consumer behavior and its role in marketing.
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Est. Packaging Dimensions: Length: 0.75" Width: 6.5" Height: 9.25" Weight: 1.15 lbs.
Release Date Dec 30, 2009
Publisher AVA Publishing
ISBN 2940373841 ISBN13 9782940373840
Availability 0 units.
More About Hayden Noel
Dr. Hayden Noel is an assistant professor in the College of Business Administration at the University of Illinois at Urbana-Champaign. In addition, he teaches MBA programs in Hong Kong, Singapore, and Taiwan.