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Basics Marketing: Consumer Behaviour (Basics Marketing) [Paperback]

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Item description for Basics Marketing: Consumer Behaviour (Basics Marketing) by Hayden Noel...

An up-to-the-moment overview of consumer behavior, this first book in the Basics Marketing series examines the role of consumers as individuals and decision makers. Using real-world examples, it explores the relationships between consumers and culture and looks at the impact of current trends, such as digital media and globalization, on consumer behavior. Clear visuals, end-of-chapter reviews, and exercises make Basics Marketing: Consumer Behavior an accessible introduction for anyone interested in consumer behavior and its role in marketing.

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Item Specifications...

Pages   175
Est. Packaging Dimensions:   Length: 0.75" Width: 6.5" Height: 9.25"
Weight:   1.15 lbs.
Binding  Softcover
Release Date   Dec 30, 2009
Publisher   AVA Publishing
ISBN  2940373841  
ISBN13  9782940373840  

Availability  0 units.

More About Hayden Noel

Register your artisan biography and upload your photo! Dr. Hayden Noel is an assistant professor in the College of Business Administration at the University of Illinois at Urbana-Champaign. In addition, he teaches MBA programs in Hong Kong, Singapore, and Taiwan.

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Product Categories

1Books > Subjects > Business & Investing > General
2Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General

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