Item description for Marketingpläne: Eine Einführung für die praktische Anwendung. by Malcolm McDonald, Hans H. Bauer, Maik Hammerschmidt, Ines Bergfort & Maria Buhler...
Marketingplne: Eine Einfhrung fr die praktische Anwendung. by Hans H. Bauer Malcolm McDonald
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Release Date Sep 1, 2008
Publisher Spektrum Akademischer Verlag
ISBN 3827418496 ISBN13 9783827418494
Availability 0 units.
More About Malcolm McDonald, Hans H. Bauer, Maik Hammerschmidt, Ines Bergfort & Maria Buhler
Professor Malcolm McDonald enjoys a global reputation as a leading authority on marketing. Emeritus Professor at Cranfield University, he is also Chairman of six companies and works with the operating boards of some of the world's leading multinationals. He has written over 40 books including Marketing Plans: How to Prepare Them; How to Use Them and Malcolm McDonald on Marketing Planning (also published by Kogan Page), as well as more than 100 articles and papers.
Malcolm McDonald currently resides in Buckinghamshire. Malcolm McDonald was born in 1938 and has an academic affiliation as follows - Cranfield School of Management University of Sydney University of Sydn.