Item description for Peron Willing!: Classic Peronist Graphics by Guido Indij, Horacio Gonzalez, Eduardo Lopez & Daniel Santoro...
Eva Peron (1919-1952) was the First Lady of Argentina from 1946 until her death in 1952. Often referred to as "Evita," she was never an officially elected political figure, but by her husband's second term as President, she had become the most powerful woman in the history of her nation. By the 1960s, Evita was an international pop-culture icon; in the 1970s, Andrew Lloyd Webber and Tim Rice wrote the blockbuster musical Evita about her; and in the mid-90s, the musical was adapted to a movie starring Madonna. This small, chunky paperback features all manner of vintage graphic treatments from the era of Evita--from candid portraits with her husband and two poodles to futuristic airplane designs to children's books which used the letters of her name to teach spelling. As Jorge Luis Borges once said, "Peronists are neither good nor bad, they are incorrigible."
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Studio: La Marca Editora
Est. Packaging Dimensions: Length: 5.91" Width: 5.75" Height: 0.79" Weight: 0.93 lbs.
Release Date Mar 1, 2007
Publisher La Marca Editora
ISBN 950889136X ISBN13 9789508891365
Availability 0 units.
More About Guido Indij, Horacio Gonzalez, Eduardo Lopez & Daniel Santoro
Reviews - What do customers think about Peron Willing!: Classic Peronist Graphics?
Peron propaganda... Sep 25, 2007
This is a great book. Lots of Peronist images to show how important propaganda was to the Perons. The introduction is in Spanish, but there is an English translation at the end of the book. Well worth it.
"She Came From the People..." Apr 4, 2007
This curious little item offers hundreds of colorful images of Peronist Argentina during Peron's first 2 terms in office. Both Juan and Eva's faces graced several pro-Peronist magazines such as "Mundo Peronista" and several of those covers are showcased here. What is interesting is the romantic image they chose to display to their adoring "Descamisados". Juan usually appeared as a charismatic strongman, tall, imposing, with a ready smile and Eva, his caring and nurturing spouse, gracious and elegant, with a warm smile, always ready to give a helping hand. Eva Peron herself was a potent mixture of youth, power and glamour. Her image was used effectively in the covers of magazines, posters and buttons. In several of these illustrations, she appears as an ethereal being, blonde & lovely, a complete contrast to the vulgar images of those who despised her, her husband and their controversial movement.
The book itself offers very little written information pertaining to the Peron's history and their myth making and concentrates more on the pictures. All of them taken from magazines, newspapers, posters, flyers, buttons, children's textbooks etc from the time period and those who are interested in the Peron legend will find this book rather interesting. It is obvious to the observer that the Peron's did everything in their power to feed the "White" myth, especially in Eva's case. In several drawings and doctored photographs, she is portrayed as a saintly goddess looking up at the heavens or looking down at her children and/or surrounded by light giving her the essence of a saint. One must keep in mind that the majority of these images were displayed after Eva's untimely death, since her people mourned her immensely, these images of a beautiful, healthy, smiling Eva Peron up in the heavens must have been comforting to her people and is reason enough to understand the constant use of this "saintly" image and since Juan Peron realized that she was a major factor within his government and therefore a major loss, he more than welcomed it and did nothing to discourage it. Peron knew that her legend was more potent then his and he must have realized the day he was ousted in 1955 that he would spend the rest of his life living in Evita's shadow.
Juan and Eva are both dead and have been for a very long time yet they remain very much alive in their native Argentina where they're loved and despised with equal abandon. It is safe to say that they were successful in their efforts in immortalizing their legend. This book shows us just how they did it. At a time when a nation was at its most vulnerable, they created a myth and cemented it in the hearts of their people. Whether through skillful manipulation or through genuine desire to help the nation and its poor is open to discussion but considering their impact in Argentina, one cannot deny their brilliance.
"Peron Willing" is recommended to the history buff and of course to Juan and Eva Peron's admirers since it offers a valuable insight to their everlasting legend. I just wished the book was bigger and more comprehensive since several of these colorized prints are striking and would have benefited greatly in a larger format. But it's still a good purchase and the book itself is thick and well put together.