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She Means Business: 7 New Rules for Marketing to Today's Woman [Paperback]

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Item description for She Means Business: 7 New Rules for Marketing to Today's Woman by Grant J. Schneider...

What do women want?" While Sigmund Freud may have most famously asked this question, it is a safe bet that he wasn't the first (or last) to puzzle over it. Even in our current complex and self-aware age, women's lives are all too often viewed in the light of familiar generalizations and obsolete notions from terms long past. Surely the truth of a woman's life can best be found in its details. What keeps her up at night? What makes her laugh out loud? What frustrates her? Intrigues her? Inspires her? Fulfills her? To uncover these details and find out what makes woman tick, She Means Business draws in groundbreaking, never before published research conducted by the Time Inc. Womens Group of magazines. The thirteen diverse publications that make up the group, including best-selling titles like People, Parenting, Cooking Light, Essence, In Style, Teen People, Health, BabyTalk, Real Simple, People en Espanol, All You, Cottage Living, and Suede, reach over 45 million women a year. To ensure that its magazines remain the most up-to-date and trusted brands in the business, Time Inc. annually sponsors numerous surveys, focus groups, and large-scale studies across the country, involving more than 30,000 woman - those who read the company's magazines and those who don't. Filled with fascinating insights across a wide spectrum of topics, from health to style to careers to motherhood to personal relationships, She Means Business provides an unparalleled opportunity to better understand the most diverse, dynamic and economically powerful force in today's consumer marketplace.

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Item Specifications...

Pages   144
Est. Packaging Dimensions:   Length: 6.9" Width: 4.7" Height: 0.5"
Weight:   0.31 lbs.
Binding  Softcover
Release Date   Sep 13, 2005
Publisher   Time Inc Home Entertainment
ISBN  1932994440  
ISBN13  9781932994445  

Availability  0 units.

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Product Categories

1Books > Subjects > Business & Investing > General
2Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General
3Books > Subjects > Business & Investing > Marketing & Sales > Marketing > Research
4Books > Subjects > Nonfiction > Womens Studies > General

Reviews - What do customers think about She Means Business: 7 New Rules for Marketing to Today's Woman?

Have to Read This Book If You Are Marketing to Women!  Apr 19, 2006
I love this book! I have yet to read a book that has connected so well with the reality of what is going on with women today. I love how it is organized around 7 trends in combination with statistics, quotes, graphics, and storytelling. The behavioral insights and even the biological references are great. It was really an easy book to read with fun graphics, deep insights, and a concise writing style. My copy is heavily highlighted throughout - tips, points of interest, and great quotes. Anyone in the business of marketing to women will benefit from reading this book. Or...anyone in the business of trying to understand women. I am actually going to give copies to my clients as giveaways.

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