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Idol to Icon: The Creation of Celebrity Brands [Paperback]

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Item description for Idol to Icon: The Creation of Celebrity Brands by Gerrie Lim...

The surreal world of celebrity branding is exposed in this provocative and fascinating look into how personalities evolve into iconic brands that are worshiped by millions. The importance of creating a larger-than-life image in retaining admiration and adoration for a star is revealed through a careful investigation of the role of television, film, music videos, magazines, and tabloids in celebrity branding. Interviews with A-list celebrities such as Jennifer Lopez, Tina Turner, and David Bowie, and the handlers of such stars as Madonna and Prince, uncover the methods and significance of maintaining a lifestyle that fans wish to emulate. This intimate look at what it takes to create an icon raises the curtain on how public image can be designed to appeal to the public's deepest emotional needs, desires, and ego---and managed to maintain success.

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Item Specifications...

Pages   224
Est. Packaging Dimensions:   Length: 9.13" Width: 5.98" Height: 0.63"
Weight:   0.71 lbs.
Binding  Softcover
Release Date   Apr 1, 2005
Publisher   Cyan Communications
ISBN  1904879187  
ISBN13  9781904879183  

Availability  0 units.

More About Gerrie Lim

Register your artisan biography and upload your photo! Gerrie Lim is the bestselling author of Invisible Trade: High-Class Sex for Sale in Singapore, " Invisible Trade II: Secret Lives andSexual Intrigue in Singapore", and "In Lust We Trust: Adventures inAdult Cinema", his memoir of a decade spent covering the eroticaindustry in Los Angeles. His most recent book, "Absolute Mayhem", was cowritten with porn star Monica Mayhem and publishedin Australian, American, and French editions. He lives inHong Kong.

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1Books > Special Features > New & Used Textbooks > Business & Finance > Marketing
2Books > Subjects > Arts & Photography > Performing Arts > Theater > History & Criticism
3Books > Subjects > Business & Investing > General
4Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General
5Books > Subjects > Business & Investing > Marketing & Sales > Public Relations

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