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Architecture as Brand Communication: Dynaform + Cube [Paperback]

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Item description for Architecture as Brand Communication: Dynaform + Cube by Gernot Brauer...

Seit einigen Jahren hat die Markenkommunikation die Architektur von Gebuden als Kommunikationsaufgabe entdeckt. Insbesondere die Automobilindustrie setzt solche "kommunikative" Architektur dazu ein, Markenimages Ausdruck zu geben. Welche Konzepte und welche Arbeitsprozesse dem zugrunde liegen, zeigt dieses Buch am Beispiel zweier Automobilmarken, BMW und MINI, mit ihren Markenpavillons fr die Internationale Automobil-Ausstellung Frankfurt am Main: Die Dynaform wurde aus Freiformflchen gestaltet, die mit spezieller High-End-Software berechnet wurden und deren Realisation eine enorme Herausforderung darstellt: Noch vor wenigen Jahren htte solch ein utopisch anmutender Entwurf als nicht baubar gegolten. 25 Autoren geben in diesem Buch reich illustrierte Werkstattberichte: Architekten und Ingenieure erlutern Planung, Bau und Ausbau bis hin zum immateriellen "Einrichtungs"-Gegenstand Film; Marketing-Experten errtern, was Architektur fr die Markenfhrung bedeutet. Das Buch wendet sich gleichermaen an L



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Item Specifications...


Pages   240
Est. Packaging Dimensions:   Length: 11.34" Width: 9.13" Height: 0.71"
Weight:   2.87 lbs.
Binding  Softcover
Release Date   Dec 12, 2001
Publisher   Birkhäuser Basel
ISBN  3764366567  
ISBN13  9783764366568  


Availability  0 units.


More About Gernot Brauer


Register your artisan biography and upload your photo! Gernot Brauer arbeitete jahrelang bei BMW und war dort u.a.Unternehmenssprecher. Er ist freischaffender Journalist in MA1/4nchen und Autor etlicher FachbA1/4cher zur Unternehmenskommunikation sowie mehrerer Designberichte. Er hAlt Vorlesungen und Seminare zu Marketing und A-ffentlichkeitsarbeit.

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Product Categories

1Books > Foreign Language Books > German > All German Books
2Books > Foreign Language Books > German > Arts & Photography
3Books > Foreign Language Books > German > Nonfiction
4Books > Foreign Language Books > German > Professional & Technical
5Books > Subjects > Professional & Technical > Architecture > Building Types & Styles > General
6Books > Subjects > Professional & Technical > Architecture > General
7Books > Subjects > Professional & Technical > Architecture > Reference
8Books > Subjects > Reference



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