Newsletter   Secure Checkout   Shopping Cart (0 Items)  
Search:    Welcome Guest! Save up to 30-40% on most items with our awesome everyday discounts!

Marketing 2.0: Strategies for Closer Customer Relationships [Hardcover]

Our Price $ 102.46  
Retail Value $ 109.00  
You Save $ 6.54  
Item Number 234990  
Buy New $102.46
Available on the Internet only.

Item description for Marketing 2.0: Strategies for Closer Customer Relationships by Gerald Corbae, Jacob B. Jensen & Dirk Schneider...

The dynamic changes in the market and the competitive environment demand a reorientation of marketing strategies. Developing and cultivating direct customer relationships and building customer trust are becoming key success factors. With new technologies such as broadband internet and mobile communication, companies are able to create closer dialogs with key customers. These new technologies will have far-reaching consequences for marketing, sales and customer service. This book analyses the enduring changes marketing is undergoing and present the four most important new concepts: Holistic brand management, customer relationship marketing, real-time marketing and multi-channel marketing. The text is accompanied by selected case studies from all over the world.

Promise Angels is dedicated to bringing you great books at great prices. Whether you read for entertainment, to learn, or for literacy - you will find what you want at!

Item Specifications...

Pages   151
Est. Packaging Dimensions:   Length: 0.5" Width: 6" Height: 9.5"
Weight:   0.9 lbs.
Binding  Hardcover
Release Date   Sep 10, 2003
Publisher   Springer
ISBN  3540002855  
ISBN13  9783540002857  

Availability  99 units.
Availability accurate as of Oct 28, 2016 02:44.
Usually ships within one to two business days from La Vergne, TN.
Orders shipping to an address other than a confirmed Credit Card / Paypal Billing address may incur and additional processing delay.

More About Gerald Corbae, Jacob B. Jensen & Dirk Schneider

Register your artisan biography and upload your photo! Gerald Corbae was born in 1966.

Are You The Artisan or Author behind this product?
Improve our customers experience by registering for an Artisan Biography Center Homepage.

Product Categories

1Books > Subjects > Business & Investing > Economics > General
2Books > Subjects > Business & Investing > General
3Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General
4Books > Subjects > Business & Investing > Marketing & Sales > Marketing > Research
5Books > Subjects > Computers & Internet > Digital Business & Culture > Web Marketing

Reviews - What do customers think about Marketing 2.0: Strategies for Closer Customer Relationships?

A little bit buzz, outdated and so so CRM/marketing book   Mar 4, 2006
As there is no table of content for it on this site and so I would like to take the priviledge to type it here for you.

Part 1. Challenge after the Internet Hype
Ch1. E-Business is dead - Long live e-business!
Ch2. Disruptive Technologies are changing our everyday lives
Ch3. The Unknown Customer
Part 2. Brave New Marketing World
Ch4. Customer Experience - Holistic Brand Management
Ch5. Customization - Customer Relationship Marketing
Ch6. Contact - Real-time Marketing
Ch7. Channel - Multi-channel Marketing
Ch8. Management Implications of Marketing 2.0 (An interview with Prof. Roland Berger)

Time flies, so as advancement of IT. Naturally this 2001 German book published in English in 2003 seems a little bit obsolete today. However, I must praise the authors for their accurate and realistic forecast of their future world instead of painting a sci-fi movie picture. Moreover, the abundannce (33) of figures/graphs do add points to it. Nevertheless, I must complain that the book title "marketing 2.0" is gimmicky and something addressing eCRM/loyalty is definitely a much more suitable. In short, simply a so so CRM/marketing book. It wont be a loss if you give it a pass.

Write your own review about Marketing 2.0: Strategies for Closer Customer Relationships

Ask A Question or Provide Feedback regarding Marketing 2.0: Strategies for Closer Customer Relationships

Item Feedback and Product Questions
For immediate assistance call 888.395.0572 during the hours of 10am thru 8pm EST Monday thru Friday and a customer care representative will be happy to help you!

Help us continuously improve our service by reporting your feedback or questions below:

I have a question regarding this product
The information above is incorrect or conflicting
The page has misspellings or incorrect grammar
The page did not load correctly in my browser or created an error.

Email Address:
Anti Spam Question. To combat spammers we require that you answer a simple question.
What color is the sky?
Leave This Blank :
Do Not Change This Text :

Add This Product Widget To Your Website

Looking to add this information to your own website? Then use our Product Widget to allow you to display product information in a frame that is 120 pixels wide by 240 pixels high.

    Copy and paste the following HTML into your website and enjoy!

Order toll-free weekdays 10am thru 10pm EST by phone: 1-888-395-0572 (Lines are closed on holidays & weekends.)
Customer Service | My Account | Track My Orders | Return Policy | Request Free Catalog | Email Newsletter

Gift Certificates
RSS Feeds
About Us
Contact Us
Terms Of Use
Privacy Policy