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Sun Tzu Strategies for Selling: How to Use The Art of War to Build Lifelong Customer Relationships

By Gerald Michaelson (Author) & Stephen Michaelson (Author)
Our Price $ 19.60  
Retail Value $ 28.00  
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Item Number 255319  
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Item description for Sun Tzu Strategies for Selling: How to Use The Art of War to Build Lifelong Customer Relationships by Gerald Michaelson & Stephen Michaelson...

Through his bestselling books and popular seminars Gerald Michaelson has established himself as the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience.

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Item Specifications...

Est. Packaging Dimensions:   Length: 5.7" Width: 4.9" Height: 1"
Weight:   0.5 lbs.
Binding  CD
Release Date   Apr 25, 2005
Publisher   American Media International
ISBN  1932378715  
ISBN13  9781932378719  

Availability  0 units.

More About Gerald Michaelson & Stephen Michaelson

Register your artisan biography and upload your photo! Gerald A. Michaelson has held every field and headquarters sales and marketing position during his business career. A former national vice president of the sales and marketing division of the American Marketing Association, he presents his seminars on Sun Tzu to business audiences around the world.

Gerald Michaelson currently resides in Knoxville, in the state of Tennessee.

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Product Categories

1Books > Audio CDs > Business > General
2Books > Audio CDs > Business > Sales
3Books > Subjects > Business & Investing > General
4Books > Subjects > Business & Investing > Industries & Professions > Customer Service
5Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General
6Books > Subjects > Business & Investing > Marketing & Sales > Sales & Selling > General
7Books > Subjects > Business & Investing > Marketing & Sales > Sales & Selling > Techniques

Christian Product Categories
Books > Christian Living > Practical Life > Self Help

Reviews - What do customers think about Sun Tzu Strategies for Selling: How to Use The Art of War to Build Lifelong Customer Relationships?

I can't believe this clown is still writing books  Apr 8, 2007
How do Michaelson's books keep getting 5 stars? Does he get all of his friends to rate his lame books as soon as he publishes them? This book was great the first time I read it -- when it was called "Sun Tzu for Business."

Please stop buying his books, so he'll go away.

Just Another Run-of-the-Mill Sales Book Riding on the Sun Tzu Franchise  Jun 19, 2006
I read this book with high expectations that a lot of people equate business/ selling with warfare, and I'd like to see if someone can actually draw the correlation.

Unfortunately, while there are a lot of tips on selling, which could have been covered within Selling 101, there is minimal coverage on Sun Tzu's military strategies here.

The book cover also mentioned abt Customer Relationships, which is not substantially covered in the book as well. I guess by marketing it as what it's not, it's bad for customer relationsips too!
You Must Try Out This Concept   Dec 7, 2005
I read about Gerald Michaelson's Sun Tzu in the review section of a local daily and I promptly ordered a copy. Reading it was a rich experience and the unique ways in which Gerald Michaelson has combined ideas from the West (which concentrates on the big battle as the way to win) and the East (which aims to win without fighting) is just brilliant.

I went a step ahead and took the book to a company meeting and read aloud a few excerpts, which I felt would be useful for my team. It was an interesting experience for all. The simplicity and various ways with which the concepts and wisdom of East and West can be combined to help you in achieving success, have been explained in a marvelous way. In fact, I have already used some of the sales tactics mentioned in the book.

I give 5 stars to Gerald Michaelson's Sun Tzu Strategies for Selling and recommend it as `A Must Read' for anyone involved with Selling.
Sun Tzu: Strategies for Selling  Nov 24, 2003
Another delicious offerring from Gerald Michaelson. The East and the West has its own unique strenghs. In This book, Mr Michaelson integrates the eastern and western wisdom into a synergistic strategic and tactical endeavours. In this fantastic book the twain have met.

Drawing on examples from today , and based on lessons from the past, this book belongs to every serious selling professionals. Read this book and you are closer to Tao: the effortless way, winning without fighting.


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