Overview Contains over 300 rap rhythms, witticisms, insults, wisecracks, politically incorrect quips, courageous stands and words of inspiration from the mind, heart and soul of the brash young Cassius Clay, as he steadily grew into the magnificent man who is Muhammad Ali.
Before there was hip-hop: from the publisher that brought you the biggest book on Ali, here comes the smallest This book contains over 300 rap rhythms, witticisms, insults, wisecracks, politically incorrect quips, courageous stands and words of inspiration from the mind, heart and soul of the brash young Cassius Clay, as he steadily grew into the magnificent man who is Muhammad Ali. From a narcissistic self-promoter who eventually became a man of enduring spirituality through a journey of formidable tests, Ali has emerged as a true superhero in the annals of American history, and the Worldwide Ambassador of Courage and Conviction. This fresh, first-person book serves as a hilarious and moving hands-on autobiography by Muhammad Ali, the intrepid man of action who spoke in soundbites, all wittily and powerfully visualized by the provocateur graphic designer, George Lois. Important Dates: ? Dec. 11, 2006: 25th Anniversary of Ali's last fight ? Jan. 17, 2007: Ali's 65th birthday Co-published with ESPN Books, the launch of Ali Rap will be supported with an unprecedented marketing and publicity blitz from ESPN, America's #1 sports media outlet: ESPN Television: ? Ali Rap, The Movie: original 1-hour special based on the book. Through actual Ali clips as well as celebrity performers, the show will feature the most colorful and powerful quotes from him over the course of his life. (debut follows the Heisman Trophy Awards: Dec. 9, 2006, 9 p.m.) ? Ali's Dozen, The Movie: original 1-hour special featuring Ali's 12 most important boxing rounds. (debuts Dec. 9, 2006, 10 p.m.) ? Ali's 65, The Movie: original 2-hour special tied to Muhammad Ali's 65th birthday, celebrating Ali's unique life and career.Fresh off his Emmy-winning ?Rhythm of the Rope, ? Johnson McKelvy will be the producer for this show. (debuts Jan. 3, 2007, 10 p.m.) ? Ali Rap Vignettes: 30-second shorts of Ali's most memorable declarations (running daily, Dec. 9, 2006 ? Jan. 17, 2007) ? TV Advertisements: 10- and 15-second spots for Ali Rap to air on ESPN, ESPN2, ESPN Classic and ESPNEWS (late Nov. 2006 ? early Jan. 2007) ESPN The Magazine: ? Substantial book excerpt (Nov. 2006) ? 5 ? 6 featured ads for the book (Oct. 25, Nov. 8, Nov. 22, Dec. 6., Dec. 21, 2006) ESPN Radio: ? Author interviews (Nov. 2006) ? On-air promotions and giveaways (Nov. 2006) ESPN New Media: ? Prominent feature on ESPN.com and ESPNBooks.com: book cover, description and excerpt, plus link to online retailer (Nov. 2006) ? Fully customizable E-card available for download ? Selected Ali Rap Vignettes featured on Mobile ESPN, ESPN Motion, ESPN Radio and ESPN 360. Facts about ESPN: ? ESPN, ESPN2, ESPN Classic and ESPNEWS Television networks have a combined average audience 2,011,000 households in America during primetime (average of 971,000 households over a 24-hour period). ? ESPN.com celebrated its 10th anniversary in 2005 with nearly 19 million visitors monthly, and has been the leading sports Web site every year since launch. ? ESPN Radio is now heard on more than 300 full-time affiliates covering 85% of the United States; 750 stations carry some ESPN programming, including the top 50 markets and 99 of the top 100. The author: Advertising communicator George Lois is known for dozens of marketing miracles that triggered innovative and populist changes in American and world culture. His most famous work includes the ?I Want My MTV? campaign, JiffyLube and Tommy Hilfiger ads, USA Today's breakthrough ?singing? TV campaign, and ESPN's ?In Your Face? campaign. He is also known as the legendary creator of the iconic Esquire covers of the 1960s. Lois is the author of five books of his work; his previous book is $ellebrity, dealing with his campaigns using celebrities in fresh and outrageous ways. Contributor: Ron Holland worked alongside George Lois in the glory days of the Creative Revolution as a pioneer copywriter of Big Idea advertising. They continue their never-really-separated lives working on their matchless kind of advertising to this day.
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Est. Packaging Dimensions: Length: 1.75" Width: 6" Height: 7.75" Weight: 2.95 lbs.
Release Date Nov 2, 2006
ISBN 3822851566 ISBN13 9783822851562
Availability 0 units.
More About George Lois
George Lois is one of America's most creative, prolific and celebrated advertising communicators. Since his twenties, he has been a pioneer in developing the Creative Revolution in contemporary culture, transforming brands such as MTV, Tommy Hilfiger and USA Today. He is the only person ever to be inducted into The Art Directors Hall of Fame, The One Club Creative Hall of Fame, have Lifetime Achievement Awards from the American Institute of Graphic Arts, the Society of Publication Designers, as well as being a subject of the Masters Series at the School of Visual Arts. He lives in New York City.
Is Muhammad Ali one of Snoop Dogg's musical influences? Jan 10, 2008
This is a fun, quick read that is, more than anything else, a collection of memories created by one of Ali's closest friends. By that I mean it feels very much like a scrapbook put together by a loved one.
George Lois went through many of Ali's biggest skirmishes, both in and out of the ring, with him. Because of this, he's able to put together this collection of quotes, pictures, interviews, etc and make it into not only something that I think Ali himself would love to read, but any fan of the Ali will leave on the coffee table in the hopes that everyone who sees it will pick it up.
Ali is easily one of this generation's greatest sports (and world) heroes, and this book highlights an aspect we all knew was there but seldom dwell upon or look too much into. Not only was he a fighter, but he was a poet and a master wordsmith. He had so many great one-liners and sing-song taunts and rants, it's no wonder people couldn't wait to ehar what he said next.
But don't get this book expecting any substantial biographical information on Ali, because that's not the point.
AMAZING Feb 25, 2007
I am soo happy I bought this! The quotes are awesome but the layout design and pictures are amazing! You can read it through or just flip to random pages and it is just as interesting. There is a caption explaining the circumstances for each quote so even if you know nothing about Ali you'll understand. This is definitely worth the money. GET IT!
A different ALI approach Feb 19, 2007
This is a compact book with great graphics with a whole slew of Muhammed's sayings contained within. If you are a collector of Ali stuff , this is a great addition to your library.
A Useless Book - Save A Tree - Do not Buy This Book! Jan 30, 2007
There are scores and scores of books written about the greatest athlete of our time, Muhammad Ali. In fact, Ali is the the most written about athlete ever. He has gone from being the most hated man in America in 1967 to the most revered today. Spanning his glory years, authors literally tripped over themselves to explain and reveal the complex and amazing person that is Muhummad Ali. An Ali book collection can easily consume an entire bookcase, afterall, his life and career have been disected by dozens and dozens of writers, from Norman Mailer to Howard Cosell to George Plimpton.
To celebrate Ali's 65th birthday, comes the release of "Ali Rap". Contrary to what other reviewers have written, I find this to be a completely useless book. (I may have spoken too soon labelling it useless, as it may make a good paperweight as it is relatively small in size but thick). I "read" it in one brief sitting and was completely unimpressed. Don't waste your money on this assortment of Ali poems and sayings.
The "book" is a collection of Ali's poems and sayings with pictures that are mostly appropriate to the meaning of the poem or occasion. The pictures are not that special, there being many other much better done Ali photograph books. And the poems are all ones that the Ali fan has heard before. The only unique quality of this book is that the poems are all brought together in one volume.
The price is outrageous in my opinion for something with so little content. Literally, I went through this book in about 30 minutes. There was nothing that intrigued me about it or make me want to read it again. I am hoping to donate it to the library or sell it at a garage sale.
I am a HUGE Ali fan and have read dozens of Ali books and this is clearly the worst of the worst. Avoid it - it will disappoint you if you are looking for something to understand the heart and soul of M. Ali. Instead, buy the DVD Ali Rap - now that will grab your interest. This book is a mere afterthought.
Save a tree - don't buy this book!
Jim 'Konedog" Koenig
The Greatest Jan 29, 2007
I bought this book on impulse and love it from the first page. I was born the year Ali fought the "Rumble in the Jungle" and grew up on old clips my dad had on VCR. I was so engrossed in the book that I read it while trying to drive and I almost ran off the road. I doubt Ali was the originator of rap. As I read, it seemed to me that while it appeared he was able to rap at the drop of the hat, I suddenly realized that Ali probably spent hours trying to write this stuff down before quipping it in front of the media. He wanted it to seem natural. One of my all time favorite books. Strongly recommended.