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Don't Think Of An Elephant!/ How Democrats And Progressives Can Win: Know Your Values And Frame The Debate: The Essential Guide For Progressives (Paperback + DVD edition) [Paperback]

By George Lakoff, Howard Dean (Foreward By) & Don Hazen (Introduction by)
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Item description for Don't Think Of An Elephant!/ How Democrats And Progressives Can Win: Know Your Values And Frame The Debate: The Essential Guide For Progressives (Paperback + DVD edition) by George Lakoff, Howard Dean & Don Hazen...

Don't Think of an Elephant! is the definitive handbook for understanding what happened in the 2004 election and communicating effectively about key issues facing America today. Author George Lakoff has become a key advisor to the Democratic party, helping them develop their message and frame the political debate.
In this book Lakoff explains how conservatives think, and how to counter their arguments. He outlines in detail the traditional American values that progressives hold, but are often unable to articulate. Lakoff also breaks down the ways in which conservatives have framed the issues, and provides examples of how progressives can reframe the debate.
Lakoff's years of research and work with environmental and political leaders have been distilled into this essential guide, which shows progressives how to think in terms of values instead of programs, and why people vote their values and identities, often against their best interests.
Don't Think of An Elephant! is the antidote to the last forty years of conservative strategizing and the right wing's stranglehold on political dialogue in the United States.
Read it, take action---and help take America back.
DVD Overview
If you want to understand the November elections and you'd like to see a change in the future, then watch this DVD!
Featuring a lively interview with George Lakoff, television news clips, and illustrative graphics, this is a must-see media tool for everyone who wants to better understand and communicate the progressive agenda. Includes "How to Debate a Conservative," "Know Your Values," and much more. Each DVD includes a summary card of key points.

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Item Specifications...

Pages   124
Est. Packaging Dimensions:   Length: 1" Width: 5.75" Height: 8.5"
Weight:   0.64 lbs.
Binding  Softcover
Release Date   Jan 30, 2005
Publisher   Chelsea Green
ISBN  1931498822  
ISBN13  9781931498821  

Availability  0 units.

More About George Lakoff, Howard Dean & Don Hazen

Register your artisan biography and upload your photo! George Lakoff is a professor in the Department of Linguistics at the University of California, Berkeley. He is the author of, among other books, Women, Fire, and Dangerous Things and Moral Politics, both published by the University of Chicago Press. Mark Johnson is the Knight Professor of Liberal Arts and Sciences at the University of Oregon. He is the author of The Body in the Mind and Moral Imagination, both published by the University of Chicago Press. Johnson and Lakoff have also coauthored Philosophy in the Flesh: The Embodied Mind and its Challenge to Western Thought.

George Lakoff currently resides in Berkeley, in the state of California.

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Product Categories

1Books > Subjects > Nonfiction > Government > Elections
2Books > Subjects > Nonfiction > Politics > General
3Books > Subjects > Nonfiction > Politics > Political Parties
4Books > Subjects > Nonfiction > Politics > Practical Politics
5Books > Subjects > Nonfiction > Politics > U.S.

Reviews - What do customers think about Don't Think Of An Elephant!/ How Democrats And Progressives Can Win: Know Your Values And Frame The Debate: The Essential Guide For Progressives (Paperback + DVD edition)?

I hated this book  May 8, 2007
I am a progressive, and I hated this book. I have no intention of reading it again, and if it wasn't for the fact that this book is required reading for my English class, I would have never read it. You are probably asking yourself, if I hate this book so much, why did I give this book the grade I did? Well, for a simple reason. While I hated this book, it accomplished what it set out to do. It showed me better ways to convince people to my side of the argument (which is why my English teacher assigned it for his Critical Thinking class). That is the entire purpose of the book, to teach other people how to present an argument, and how to convince people to your side of the argument. Read it if you want to have a better idea of how to present an argument. Don't bother reading it if you want to learn more about the Progressive agenda, the book is way too biased, and you'll end up thinking all conservatives are evil, and that everything is one giant conspiracy made by the conservatives.
Prompt and quality service and merchandise  Jul 28, 2006
Package arrived within a week of order, the two items shrink-wrapped together and in perfect condition.
Academic writing style but extremly helpful concept.  Feb 24, 2006
Several friends recommended this book to me to help me understand the incredible success that conservatives have had in "framing" the debates. In particular, the neocons have caused us to abandon the term liberal, label the Dems as "tax & spend" and sucessfully install the rhetorical title of policy issues without regard to their accuracy. For example, "death tax", "Leave no Children Behind", "Clean Air", Healthy Forests", etc., have almost the exact opposite effect of their titles.

Also, they seem to be successfull in getting even Democrats to believe their propaganda disinformation war. For example, Dems believe we "have no policy", "nominated two ne'er-do-wells" for president, and that we are "hopelessly devided" and too "politically correct" to ever win anything but dogcatcher.

Whew! Do you need a purgative to expell the toxic reality we have swallowed from these sophisticated marketing masters of spin? I certainly did. And thank goodness George Lakehoff has given us just that in his book about these fixed mental paradigms. Read it! Pass it on! We must learn the nature of Karl Rove, et al, and their win at all cost strategies.

I have purchased multiple copies for family and friends. All report finding the book to be helpful and heartening, reminding us that Democrats are the party of people who care about the welfare of others. Get the blindfols off and start working with the simple truths Mr. Lakoff has given us. I am hopeful that all the people can't be fooled all the time - but it obviously takes each of us to work for understanding and then fight against demogoguery.

Thank you Mr. Lakeoff!

P.S. Watch out for you-know-who tricksters who will write reviews to damn the book through faint praise. Sadly, supporters of this administration are not above dirty tricks.
At last -- a clear understanding of Republican rhetoric  Aug 13, 2005
George Lakoff's thin book cleared away the fog and let me see why Republian words that confuse ME are appealing to so many voters. Why FACTS don't win elections. And showed me ways to "REFRAME" my ideas and present them with effective, value-based wording. One of the most important books I personaly have ever encountered. I found the DVD a valuable addition -- it clearly summarizes the book, reminds me of the primary points, and is a great way to present these core ideas to others. This great tool will help progressives compete more effectively in upcoming elections.
the dvd stinks.  Apr 7, 2005
the book is as interesting as I heard it was, but the dvd is a waste of money. Save the extra 7 bucks and just get the book.

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