Item description for Georg Gerster: Swissair Posters by Georg Gerster...
Georg Gerster: Swissair Posters
Swissair was perhaps the most prestigious European airline at a time when flying was still a matter of quality. Matching the company's standards of exclusivity, cosmopolitan spirit, and taste, their poster campaign became a legend in itself. Georg Gerster, award-winning Swiss pioneer of aerial photography, spent two decades shooting Swissair's advertising posters that today, with the airline now defunct, are pricy collectors' items. A unique fusion of Land Art, Minimalism, and photography, Gerster's bird's-eye view pictures display a travel romanticism devoid of the usual tourist kitsch. Joseph Beuys once said, "whether advertising is art depends on what it advertises." Promoting the beauty of our planet in pictures of a "timeless zeitgeist," there's no doubt that Georg Gerster's Swissair posters are unique pieces of art. This book for the first time presents the entire collection of Gerster's breathtaking 1975 to 1995 Swissair posters.
Text by Georg Gerster
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Est. Packaging Dimensions: Length: 0.5" Width: 9.5" Height: 13" Weight: 1.35 lbs.
Release Date May 30, 2006
ISBN 3829602294 ISBN13 9783829602297
Availability 0 units.
More About Georg Gerster
In addition to his work as an aerial photographer, Georg Gerster is a journalist who has contributed to many books and scientific magazines. Charlotte Trumpler is the head of the Archaeological Collection of the Ruhrlandmuseum Essen.