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EL DESAFIO DE DARWIN (Nuevos Paradigmas) [Paperback]

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Item description for EL DESAFIO DE DARWIN (Nuevos Paradigmas) by Geoffrey Moore...

Existe alguna conexin entre las leyes de la naturaleza y el mundo de los negocios? Este libro demuestra que en la era global no podemos pasar por alto una de las mximas darwinianas: slo sobreviven los organismos que mejor han sabido adaptarse a su entorno. Del mismo modo, las leyes del mercado del siglo XXI nos obligan a mantener el estado de alerta frente a nuestros competidores, y la clave est en innovar constantemente. La innovacin no es una opcin deseable, sino una necesidad: es cuestin de renovarse o morir, y ni siquiera las empresas ms poderosas son inmunes ante este principio implacable. Moore analiza diferentes tipos de estrategias y nos indica cundo debemos aplicarlas. Pero no basta con innovar: es necesario evitar la inercia -el gran enemigo de todo proceso evolutivo- y centrar nuestra atencin en aquellas iniciativas que aporten ventajas significativas a nuestros productos o servicios. / Geoffrey Moore is one of the most respected and bestselling names in business books. In his widely quoted Crossing the Chasm, he identified and addressed the greatest challenge facing new ventures. Now hes back with a book for established businesses that need to learn how to adaptor suffer the slow declines into marginalized performance that have characterized so many Fortune 500 icons in recent years. Deregulation, globalization, and e-commerce are exerting unprecedented pressures on company profits.

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Item Specifications...

Pages   416
Est. Packaging Dimensions:   Length: 8.2" Width: 5.3" Height: 1.2"
Weight:   1.1 lbs.
Binding  Softcover
Release Date   Jun 25, 2007
Publisher   Urano
ISBN  849662725X  
ISBN13  9788496627253  

Availability  0 units.

More About Geoffrey Moore

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Product Categories

1Books > Subjects > Business & Investing > Business Life > Organizational Behavior
2Books > Subjects > Business & Investing > General
3Books > Subjects > Business & Investing > Management & Leadership > Industrial
4Books > Subjects > Business & Investing > Management & Leadership > Management
5Books > Subjects > Business & Investing > Management & Leadership > Systems & Planning
6Books > Subjects > Professional & Technical > Business Management > Organizational Behavior

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