Item description for Take Your Business Global by Gebhart Kautz...
Take Your Business Global stresses the practical over the theoretical, and addresses the nuts and bolts of marketing products in another country. Through real-life examples and an easy-to-follow procedure, author Gerhard Kautz covers choosing the most cost-effective international markets and pitching a product.
The book explains how to identify suitable marketing agents, contract agents to sell a product, promote and price the product, and make the sale. Take Your Business Global also address sticky subjects such as payoffs and offers market related information on 120 countries.
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Est. Packaging Dimensions: Length: 8.9" Width: 6" Height: 0.9" Weight: 0.95 lbs.
Release Date Mar 31, 2004
Publisher Entrepreneur Press
ISBN 1932156526 ISBN13 9781932156522