Item description for The Production Manual: A Graphic Design Handbook (Advanced Level) by Gavin Ambrose & Paul Harris...
Overview Covers six steps for applying graphic design concepts to a finished product suitable for print and screen production, including special effects for color, printing processes, and different types of binding.
Publishers Description Get ready for the real world of graphic design with "The Production Manual
* Less theory, more practice
* Detailed how-tos and full instructions on hundreds of production techniques
* Practical, down-to-earth, up-to-the-minute information
Want a job in graphic design? In the real world? Here's the book that teaches everything you "really" need to know. "The Production Manual" is filled with practical how-it-works, how-to-get-it-done information, and it is perfect for anyone who has an educational background in graphic design but not a lot of work experience. Detailed explanations of plate-making, resolution, printing techniques, and more, plus guidance on creative printing and how to get tricky effects such as duotones and halftones, as well as exhibition, packaging, and signage, make "The Production Manual" the up-to-the-minute reference work for everyone starting out in graphic design.
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Est. Packaging Dimensions: Length: 1" Width: 8.75" Height: 11.75" Weight: 2.3 lbs.
Release Date Jun 10, 2008
Publisher AVA Publishing
ISBN 2940373639 ISBN13 9782940373635
Availability 0 units.
More About Gavin Ambrose & Paul Harris
Gavin Ambrose is a practising graphic designer whose client base includes the arts sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging.
Paul Harris studied at the London College of Communication and has gone on to become a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic, including style bible Dazed & Confused.
Gavin Ambrose currently resides in Kent. Gavin Ambrose has an academic affiliation as follows - University of Brighton.
Gavin Ambrose has published or released items in the following series...