Item description for The Fundamentals of Typography (Fundamentals) by Gavin Ambrose...
A beautiful, incisive introduction to the use of type
* Packed with great examples from leading design studios * Introduces students to type and offers inspiration for working creatives
The Fundamentals of Typography offers an overview plus incisive insight into the use of type and stunning examples sure to inspire typographers and designers in the field. A comprehensive introduction to the history of typography, typographic detailing in practice, and font generation for print and the web, this book covers type in the past and the present--and speculates on the future. Basic principles are explained with detailed presentations, illustrations, case studies, and examples from leading design studios around the world.
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Est. Packaging Dimensions: Length: 8.98" Width: 7.72" Height: 0.71" Weight: 1.32 lbs.
Release Date Nov 15, 2006
Publisher AVA Publishing
ISBN 2940373450 ISBN13 9782940373451
Availability 0 units.
More About Gavin Ambrose
Gavin Ambrose is a practising graphic designer whose client base includes the arts sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging. Paul Harris studied at the London College of Communication and has gone on to become a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic, including style bible Dazed & Confused.
Gavin Ambrose currently resides in Kent. Gavin Ambrose has an academic affiliation as follows - University of Brighton.
Gavin Ambrose has published or released items in the following series...
Reviews - What do customers think about The Fundamentals of Typography (Fundamentals)?
A Concise but Complete Course In What Type can do. Jun 19, 2006
One of the hardest things for a beginning designer to understand is that there are reasons for their being so many styles of type, and so many things that you can do to adjust or modify that typeface to produce the appearance and effect that you are trying to produce.
Today with the ease with which typefaces are produced using computers it is especially important that the designer working on a book, a poster, an advertisement fully understand the impact that his decisions are making on the readers.
This rather small and inexpensive book, only 175 pages long does an excellent job of introducing typography to the beginning designer. It is filled with examples that illustrate the point the author is discussing. It is rather easy reading as the author tends to show examples rather than spending a lot of time describing something. Many of the illustrations he uses are from award winning designs. The information is concise, but complete. Here is a complete course in typography for the beginning designer.