Item description for Basics Design: Print and Finish (Basics Design) by Gavin Ambrose & Paul Harris...
How can printing and finishing techniques be used to enhance graphic design? "Basics Design: Print and Finish" explores that question in depth, with complete information that will be valuable to both graphic-design students and practicing designers. Concepts such as color building, reversing out, tints, shades, gradients, halftones, and computer-to-plate printing are all explained fully, with visual examples for each. Thermography, debossing, embossing, die cutting, varnishing, and other techniques are also covered in detail, with illustrations. Examples from top design studios illuminate the text and inspire readers to use these print and finish techniques in their own work.
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Est. Packaging Dimensions: Length: 9.04" Width: 6.4" Height: 0.61" Weight: 1.08 lbs.
Release Date Nov 5, 2006
Publisher AVA Publishing
ISBN 2940373426 ISBN13 9782940373420
Availability 0 units.
More About Gavin Ambrose & Paul Harris
Gavin Ambrose is a practising graphic designer whose client base includes the arts sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging. Paul Harris studied at the London College of Communication and has gone on to become a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic, including style bible Dazed & Confused.
Gavin Ambrose currently resides in Kent. Gavin Ambrose has an academic affiliation as follows - University of Brighton.
Gavin Ambrose has published or released items in the following series...
Reviews - What do customers think about Basics Design: Print and Finish (Basics Design)?
Great book for the various print techniques, uses itself as example! Jul 20, 2007
Wonderful book that not only describes various print and finish techniques but uses itself as an example. From paper to ink - the book is bound with of no less than a half dozen stock types to demonstrate various techniques and stock/ink combinations, and demonstrates the printer spreads used for various sections. Even the cover uses a brilliant blend of die cuts and varnish prints to demonstrate the extent of the techniques described within.
Substrates, printing, finishing, production, binding and resolve... I certainly regret that this book wasn't required reading when I was getting my Graphic Design degree in college.
There are plenty of photographs of more advanced finishing methods, a doubtless source for inspiration. All full color, often with more than just 4 standard colors (as examples of printing with aqueous and metallic inks).
This was the first (and currently the only) book of the series that I purchased, and glancing through the others I do see some repeated information. However, as a stand-alone book, priceless. Definetly a good complement to the required reading in any Printing & Prepress / Design & Production course.
Excellent Overview of the Final Step in Document Production Dec 29, 2006
This is the fifth of a series of five books covering almost every aspect of producing a printed image. As the last in the series it is on the final step in the process, that of actually producing the document following: Format, Layout, Typography, Image, and Color.
This book covers the printing process from the standpoint of what you are trying to produce. What does metal printing offer to the printed image that offset does not? And what effect does putting a varnish over the surface create. And what is the effect of folding, die cutting, or various types of binding.
Printing is really a designing project, no less than product design, packaging design (which usually involved printing anyway), or advertising. The authors are expert designers who have further collected a lot of examples of designs from other people and then show a large number and a wide variety of examples of fine work using these techniques.