Item description for Basics Design Layout (Basics Design) by Gavin Ambrose...
Basics Design Layout (Basics Design) by Gavin Ambrose
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Est. Packaging Dimensions: Length: 8.9" Width: 6.3" Height: 0.71" Weight: 1.1 lbs.
Release Date May 1, 2005
Publisher AVA Publishing
ISBN 2940373345 ISBN13 9782940373345
Availability 0 units.
More About Gavin Ambrose
Gavin Ambrose is a practising graphic designer whose client base includes the arts sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging. Paul Harris studied at the London College of Communication and has gone on to become a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic, including style bible Dazed & Confused.
Gavin Ambrose currently resides in Kent. Gavin Ambrose has an academic affiliation as follows - University of Brighton.
Reviews - What do customers think about Basics Design Layout (Basics Design)?
Layout Jul 30, 2008
Why do people purchase books? Honestly, in this day and age, when so much is available digitally and so many people are saving trees and cutting down on paper purchases, and print, and even print design, people buy books because they want to take them home, read them, reference them, enjoy them. This book is A HORRIBLE READ. If it was possible to give it zero stars, I would have. The content and theory are fine, but it's execution is disastrous. It is designed in such a way that I get a headache even thinking about it. There are entire pages of copy set in white type knocking out of a black solid background, or of black type on a bright yellow background that in three sections vibrates right into your skull and out the other side due to the gloss stock (about which is noted "it's shine can interfere with the readability of text", yet the book designer used it anyway). The most important body copy is nearly 18pt bold on this vibrating yellow background, hardly a combination that helps a brain absorb and retain information. The examples of printed layout in the book are partially obscured by a transparent white box containing the layout caption information. In a book about layout design would it not be better to put aside the giddy overuse of transparent boxes and place the caption info somewhere off the image so that the reader might absorb the full effect of the sampled layout? I could nit pick more, but I won't bother. I'm struggling to get through this book for the content, but I'm tempted to return it. This book design would be better suited to a web page with hidden layers or some kind of other animation. It's impossible to know where my eye is supposed to look next. I think it's a failure of layout design, and considering it's all about layout design, that's pretty pathetic. What's the use of a wonderfully written book - and this one is alright - if you don't want to read it?Basics Design Layout (Basics Design)
Awesome book Jun 8, 2007
I found this book extraordinarily helpful. A great resource of information presented in a way that anyone can understand and grasp. Every page is full of text and pictorial descriptions. Great for the visual learners. I also think this book would be helpful for an educated graphic designer looking to expand their library. The other four books in this basic design series are similar in the quality and delivery of the goods. I would recommend this book to anyone interested in graphic design.