Item description for Basics Design: Grids (Basics Design) by Gavin Ambrose & Paul Harris...
Basics Design: Grids aims to introduce the basic principles of grid usage in graphic design.
The use of grids as a layout tool has a long history in graphic design. Methods have been refined, improved and complemented many times, and this process continues today, as new technology creates new media contexts.
The book is not intended to be a prescriptive guide to setting up and using grids. Instead, it looks at the principles behind grid usage to give the reader the ability to tackle a wide variety of graphic design problems. The book’s main message is that a static and repetitive approach to grid use does not result in effective and creative designs. By developing a clear understanding of the many facets of the design grid, order can be delivered to a design, which in turn opens up ample opportunities for expression and creativity.
Contemporary case studies are supported by concise descriptions, technical expansions and diagrammatic visualisations, enabling the reader to fully understand the work being discussed.
The Basics Design series also includes: Format, Layout, Typography, Image, Colour, Print & Finish and Design Thinking.
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Est. Packaging Dimensions: Length: 0.5" Width: 6.5" Height: 9" Weight: 1.15 lbs.
Release Date Aug 19, 2008
Publisher AVA Publishing
ISBN 2940373779 ISBN13 9782940373772
Availability 0 units.
More About Gavin Ambrose & Paul Harris
Gavin Ambrose is a practising graphic designer whose client base includes the arts sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging. Paul Harris studied at the London College of Communication and has gone on to become a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic, including style bible Dazed & Confused.
Gavin Ambrose currently resides in Kent. Gavin Ambrose has an academic affiliation as follows - University of Brighton.