Item description for Basics Design Format (Basics Design S.) by Gavin Ambrose...
Introducing the brand-new, extremely visual BASICS series, which will eventually incorporate 5 titles, each representing a fundamental aspect of graphic design. Format, the first entry, concerns the physical dimensions of a product and the space one has to present the graphic elements of a design: the size of a book, the scale of a poster, the folds in a brochure. This instructive handbook examines in detail books, magazines, posters, direct mail, brochures, and Web pages to see how effectively they communicate, how appealing they look, and how strong an impact they make on the user. The original ideas showcased throughout are inspirational.
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Est. Packaging Dimensions: Length: 8.9" Width: 6.2" Height: 0.6" Weight: 1.1 lbs.
Release Date Jan 1, 2005
Publisher AVA Publishing
ISBN 2940373280 ISBN13 9782940373284
Availability 0 units.
More About Gavin Ambrose
Gavin Ambrose is a practising graphic designer whose client base includes the arts sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging. Paul Harris studied at the London College of Communication and has gone on to become a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic, including style bible Dazed & Confused.
Gavin Ambrose currently resides in Kent. Gavin Ambrose has an academic affiliation as follows - University of Brighton.