Item description for Basics Design Colour (Basics Design) by Gavin Ambrose & Paul Harris...
Basics Design: Colour explores the use of colour in graphic design. The book explores in depth what colours mean, their inherent associations and their cultural connotations. Building on this information, it then tackles how to control colour in a design in order to achieve a desired effect or fulfil a specific brief. Starting with the basic principles of colour – how light works, colour wheels, colour combinations and harmonies – the book builds on these principles and explains how the designer can accurately and intentionally control colour.
Colour, the book argues, is the most immediate form of non-verbal communication. Humans naturally react to colour; we have evolved with a certain innate understanding of it. Colour is used to represent thoughts and emotions in a way that no other element of design can. As such, colour is a vitally important part of a designer’s toolset.
Fully illustrated with examples from contemporary designers that push the envelope of colour in design, Basics Design: Colour constitutes a comprehensive discussion of the effective use of colour in graphic design.
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Est. Packaging Dimensions: Length: 0.75" Width: 6.25" Height: 8.75" Weight: 1.1 lbs.
Release Date Apr 1, 2006
Publisher AVA Publishing
ISBN 2940373310 ISBN13 9782940373314
Availability 0 units.
More About Gavin Ambrose & Paul Harris
Gavin Ambrose is a practising graphic designer whose client base includes the arts sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging. Paul Harris studied at the London College of Communication and has gone on to become a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic, including style bible Dazed & Confused.
Gavin Ambrose currently resides in Kent. Gavin Ambrose has an academic affiliation as follows - University of Brighton.
Gavin Ambrose has published or released items in the following series...