Item description for Fundraising Online: Using the Internet to Raise Serious Money for Your Nonprofit Organization by Gary M. Grobman...
Search-engine marketing, blogs, personal fundraising pages, and podcasting are just a few of the strategies and techniques outlined in this handbook to assist fundraisers in harnessing the power of the Internet. This guide outlines a step-by-step approach to taking advantage of the e-philanthropy revolution, including a discussion of the pros and cons of soliciting funds on the weband an evaluation of creative business models---from online donor-recognition pages and virtual charity shopping malls toe-commerce and "click to give" sites. Advice on developing a strategiconline fundraising plan and a section on how to successfully engage in nonprofit e-commerce, selling goods and services online, order fulfillment, customer service, payment processing, and handling returns are also included.
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Est. Packaging Dimensions: Length: 10.7" Width: 8.4" Height: 0.5" Weight: 1 lbs.
Release Date Sep 1, 2006
Publisher White Hat Communications
ISBN 1929109180 ISBN13 9781929109180
Availability 0 units.
More About Gary M. Grobman
Gary M. Grobman teaches nonprofit management (including nonprofit organization ethics) at the Ph.D. and Master's levels as an adjunct professor at several universities. He received his Ph.D. in Public Administration from Penn State University, his M.P.A. from Harvard University's Kennedy School of Government, and his B.S. from Drexel University. His experience includes 13 years as executive director of a statewide nonprofit in Pennsylvania. For more than a decade, he has been writing about the nonprofit sector for various publications. Among his other books are The Nonprofit Handbook, The Nonprofit Management Casebook, Fundraising Online: Using the Internet to Raise Serious Money for Your Nonprofit Organization (co-authored with Gary Grant), Improving Quality in Your Non-Profit Organization, and the popular textbook Introduction to the Nonprofit Sector.
Gary M. Grobman currently resides in Harrisburg, in the state of Pennsylvania.