Item description for Sun Tzu's Art of War Plus Its Amazing Secrets: The Keys to Strategy (Art of War Plus) by Gary Gagliardi...
This book is our most sophisticated analysis of the Chinese cultural and linguistic concepts underlying the strategic system of The Art of War. It offers the complete text of The Art of War on the left-hand pages and a stanza-by-stanza explanation in words and pictures on the facing pages.
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Reviews - What do customers think about Sun Tzu's Art of War Plus Its Amazing Secrets: The Keys to Strategy (Art of War Plus)?
Another Poor Treatment of Sun Tzu's Classic May 30, 2005
This is an interpretive book, written and presented by Gary Gagliardi, loosely based on Sun Tzu's classic material.
Mr. Gagliardi attempts to apply the lessons of Sun Tzu's The Art of War to business practice and corporate thought, based on his understanding of the work, as well as his background in sales, marketing and management theory.
The book contains what the author asserts is the most accurate translation of Sun Tzu's work ever attempted. This description of the text is highly debateable, based on the merits of the text itself. Mr. Gagliardi achieved his translation using an internet encarta program, in which you can do a simplified character search in Chinese, and see some of the interpretive meanings of each pictogram. Based on Mr. Gagliardi's word choices, the author appears to have selectively chosen what he believes to be the correct English terms, and these results are often wrong. Since he has no formal training or background in reading / translating Chinese, this comes as no suprise.
Mr. Gagliardi attempts to apply the lessons of Sun Tzu's The Art of War to business practice and corporate thought, based on his understanding of the work, as well as his background in sales, marketing and management theory. While the original text of The Art of War is profound on countless levels, and the basic tenants of Sun Tzu have been successfully applied to areas such as business for years... quite simply, Mr. Gagliardi's version of these theories are less than insightful and not very original... even when he attempts to present them as business lessons.