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Kundenzufriedenheit: Wie Kundentreue im Dienstleistungsbereich die Rentabilität steigert [Hardcover]

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Item description for Kundenzufriedenheit: Wie Kundentreue im Dienstleistungsbereich die Rentabilität steigert by G. Larsen Alberto Q. Quartapelle...

Kunden drfen auch im Dienstleistungsbereich nicht lnger als "Strenfriede" (Spiegel 26/1994) angesehen werden. Und dies vor allem in einem Markt, in dem die Angebotspalette der Unternehmen sich immer mehr angleicht. So wird die Qualitt einer Dienstleistung zum entscheidenden Wettbewerbsfaktor. Die Autoren beschreiben die Techniken und Instrumente zur Messung und Erreichung der Dienstleistungsqualitt. Sie zeigen sehr anschaulich, wie man Kunden gewinnen und langfristig an sich binden kann. Das Buch nimmt die Essenz der besten Bcher zum Thema und fhrt sie zum erstenmal in einem geschlossenen System zusammen. Es ist auf dem italienischen Markt sehr erfolgreich und wurde fr den deutschen Leser aktualisiert.

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Item Specifications...

Pages   209
Est. Packaging Dimensions:   Length: 9.37" Width: 6.3" Height: 0.63"
Weight:   1.01 lbs.
Binding  Hardcover
Release Date   Apr 24, 1996
Publisher   Springer
ISBN  3540593985  
ISBN13  9783540593980  

Availability  59 units.
Availability accurate as of May 24, 2017 10:16.
Usually ships within one to two business days from La Vergne, TN.
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More About G. Larsen Alberto Q. Quartapelle

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Product Categories

1Books > Foreign Language Books > German > All German Books
2Books > Foreign Language Books > German > Nonfiction
3Books > Foreign Language Books > German > Professional & Technical
4Books > Subjects > Business & Investing > Management & Leadership > Management
5Books > Subjects > Professional & Technical > Engineering > Industrial, Manufacturing & Operational Syste > General

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