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Marketing Trends for Organic Food in the 21st Century (Computers and Operations Research, Vol. 3) [Hardcover]

By G. Baourakis (Editor)
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Item Number 166612  
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Item description for Marketing Trends for Organic Food in the 21st Century (Computers and Operations Research, Vol. 3) by G. Baourakis...

The marketing of organic products is viewed as a significant link between the production side of the business and the consumers, thereby facilitating the distribution of these relatively new products. It has become obvious that companies can organize organic production and influence consumers purchasing behaviour through the employment of appropriate marketing strategies. This book explores the marketing trends for organic food products through the analysis of those elements that contribute to the expansion of the organic product market. It will aid marketers in facing the challenges that the organic food sector will encounter in the future.



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Item Specifications...


Studio: World Scientific Publishing Company
Pages   338
Est. Packaging Dimensions:   Length: 1" Width: 6.25" Height: 9"
Weight:   1.45 lbs.
Binding  Hardcover
Publisher   World Scientific Publishing Company
ISBN  9812387684  
ISBN13  9789812387684  


Availability  0 units.


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Product Categories

1Books > Subjects > Business & Investing > General
2Books > Subjects > Business & Investing > Management & Leadership > Decision-Making & Problem Solving
3Books > Subjects > Business & Investing > Marketing & Sales > Consumerism
4Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General
5Books > Subjects > Business & Investing > Marketing & Sales > Marketing > Research
6Books > Subjects > Science > Agricultural Sciences > Food Science
7Books > Subjects > Science > History & Philosophy > History of Science



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