Item description for Introduction to Social Marketing by G. B. Mukherji...
Designed to introduce social marketing as a discipline to social development planners and program implementers, this book suggests that the basics tenets of the marketing discipline as practiced in the commercial sector be followed in all development planning and execution; thereby reducing adhocism, but not individual initiatives. The fundamentals of India's social marketing discipline are illustrated.
Promise Angels is dedicated to bringing you great books at great prices. Whether you read for entertainment, to learn, or for literacy - you will find what you want at promiseangels.com!
Est. Packaging Dimensions: Length: 9.46" Width: 6.2" Height: 0.77" Weight: 0.95 lbs.
Release Date Sep 1, 2003
Publisher India Research Press
ISBN 818835306X ISBN13 9788188353064