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E-Business Management (Springer-Lehrbuch) [Paperback]

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Item description for E-Business Management (Springer-Lehrbuch) by Freimut Bodendorf & Susanne Robra-Bissantz...

E-Business Managementbeschftigt sich mit der berbetrieblichen, elektronischen Geschftsttigkeit eines Unternehmens. Dabei werden insbesondere die Beziehungen, Prozesse und Transaktionen mit Kunden, Lieferanten und weiteren Kooperationspartnern behandelt. Ausgangspunkt ist eine Darstellung der betrieblichen Strategieentwicklung sowie der Kommunikation, Koordination und Kooperation im E-Business. Hieraus ergeben sich als Gestaltungsbereiche eines E-Business Management kunden-, lieferanten- sowie partnerorientierte Anstze. In jedem dieser Bereiche entstehen E-Business-Konzepte aus einer Betrachtung theoretischer, betriebswirtschaftlicher und konomischer Grundlagen sowie relevanter Technologiepotenziale sowohl auf strategischer Ebene als auch in der operativen Umsetzung. Insbesondere werden Gestaltungsanstze des E-Commerce und des Customer Relationship Management, des E-Procurement und des Supply Chain Management sowie des Market Engineering und des Network Management genauer betrachtet.

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Item Specifications...

Pages   200
Binding  Softcover
Release Date   Jan 1, 2009
Publisher   Springer
ISBN  3540742190  
ISBN13  9783540742197  

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1Books > Foreign Language Books > German > All German Books
2Books > Foreign Language Books > German > Nonfiction
3Books > Subjects > Computers & Internet > Computer Science > Software Engineering > Information Systems
4Books > Subjects > Computers & Internet > Digital Business & Culture > Manager's Guides to Computing
5Books > Subjects > Computers & Internet > General

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