Item description for Market-Oriented Technology Management: Innovating for Profit in Entrepreneurial Times by Fred Y. Phillips...
Market-Oriented Technology Management develops fundamentals of technology cycles, technology acquisition, core technology management, and technology policy. These principles enable managers to find, acquire and develop technologies, add value to them, and make a profit in the environment of short life cycles and rapid price reductions typical of the electronics, semiconductor, and other globally hypercompetitive industries. Examples from high technology companies illustrate the application of these principles in the context of current industry issues. The book has been tested in courses for MBA students at the Austin (Texas) Technology Incubator and for managers and executives in Oregon's Silicon Forest. Every insertion of a new technology or product must be sold, whether the insertion is purely intraorganizational or whether a vendor company is selling to a buyer company. The book's emphasis on marketing is a distinctive feature.
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Est. Packaging Dimensions: Length: 9.5" Width: 6.32" Height: 1.17" Weight: 1.79 lbs.
Release Date Mar 23, 2001
ISBN 3540412581 ISBN13 9783540412588
Availability 112 units. Availability accurate as of Jan 20, 2017 04:59.
Usually ships within one to two business days from La Vergne, TN.
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Reviews - What do customers think about Market-Oriented Technology Management: Innovating for Profit in Entrepreneurial Times?
Buyer Beware of this comic book Apr 15, 2004
This book was and still is the most convoluted, poorly structured, written, edited and published book I have ever read. Typos abound, font changes for no reason, low grade diagrams and graphs and bad layout. This book was generally unreadable. It seems to be a jumble of lecture notes that was cut and pasted together by a foreign press in a rush to meet a deadline. Few ideas were linked and claims were generally unsupported. After getting over the insult of the cost of the purchase, it was at least laughable with surprises in each new chapter. I am truly shocked that this made it to publication.
TECHNOLOGICALLY INSIGHTFUL May 13, 2003
A masterpiece in marketing technology. It has been very difficult capturing the best insights and rolling out the best ideas in today's technology management. To lead in any industry, you need to have a larger and broader information of the markets that you are in. But it is also critical to take a careful look on industries that are driven by technologies. Tough customers and intense competition--this book reckons it all.