Item description for The New Market Leaders: Who's Winning and How in the Battle for Customers by Fred Wiersema...
Overview From the coauthor of the #1 bestseller "The Discipline of Market Leaders" comes a revelatory, in-depth look at what truly sets apart the winners in the new economy, along with the practical strategies that lead to success.
Publishers Description In the decade since Fred Wiersema coauthored the #1 bestseller "The" "Discipline of Market Leaders," a momentous shift has occured. We have entered an age of customer scarcity--an age in which exciting, often unorthodox companies are revolutionizing the global marketplace. In this path-cutting work, Wiersema provides new benchmarks for ranking businesses in this new economy and reveals the strategies that set winning companies apart. After tracking 5,000 companies worldwide for over six years, Wiersema discovered that just a few hundred of these of these exert tremendous influence on the new economy. Here, he explains why traditional measures of competitive prowess no longer apply and, using new yardsticks, identifies today's 100 most influential businesses. With practical strategies for managers and investors, Wiersema then shows how to recognize and emulate these dynamic new market leaders.
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More About Fred Wiersema
Fred Wiersema was born in Holland and is a Harvard Business School Professor. He is the bestselling author of the influential market leadership books THE DISCIPLINE OF MARKET LEADERS and CUSTOMER CONSPIRACY both published by HarperCollins. He is a renowned business strategist and a sought after lecturer.
Fred Wiersema currently resides in the state of Massachusetts.
Reviews - What do customers think about The New Market Leaders: Who's Winning and How in the Battle for Customers?
His other book is a classic this one's got issues Oct 22, 2005
I listened to the audio CD's of this book. There are some insights that are valuable. Ultimately, what got me is that the magic formula (which seemed well grounded in data and analysis) brought to the forefront some companies that discredit this poor author - Namely ENRON.
They are praised in the book for doing all these right things. But ultimately when deceit and greed abound and institutions meant to safeguard and protect the free market from itself fail(or are corrupted by their own greed and deceit), grave harm is done to individuals, companies and can be potentially disastrous to national economies that lose the confidence of domestic and foreign investors.
THE RULES OF THE GAME NEED TO BE FOLLOWED AND TRUSTED or everything including this exhaustive analysis is a waste of talent, time, and treasure.
Not a lot of meat Dec 19, 2001
I loved Discipline of Market Leaders. As a business owner I read and listen to a lot of books and Discipline of Market leaders was great. Unfortunately this follow up book by only one of the authors didn't have much to offer. Lots and lots of words but not much being said. There are a few nuggets of knowledge, as there are with most books, but unlike the Discipline of Market leaders that I went through 3 times and even took notes while going through it, this new book was just short of a waste of time. Wish I could say it was better...
Tiny chunks of meat in a big pot Dec 7, 2001
This book did have a few interesting observations about customers, however it was tedious wading through the pages and pages of descriptions, examples and flowerly language. It could have and should have been about 3/4 shorter. Good cure for insomnia.
Good book, unfortunately the market moves too fast Nov 22, 2001
Wiersema's book is based on a research theory that if you identify leading companies you should be able to extract lessons that should be applicable to other companies. This approach is behind works such as "Pursuit of Excellence" and "Built to Last". Unfortunately for Wiersema he conducted his research at the peak of the economic boom of the 1990's. This makes many of Wiesema's conclusions ring hollow in the face of weak customer demand, increasing competition and an uncertain future.
Wiersema's earlier book on Value Disciplines contributed early on to a move to core competency. This book represents an interesting academic exercise as to what was market leading in the 90's and less so on how to address current market realities and challenges.
Great Ideas For Innovation Oct 5, 2001
Great Book. This book gives a wonderful perspective on why the market is so competitive. The ideas around "stretch customers" give a practical guide on how to fuel innovation at your own company. There are also several case studies to use as examples. It's a good, quick read.