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Designing Text and Visualizations in Multimedia Learning - How to Overcome Split Attention Effects? [Paperback]

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Item description for Designing Text and Visualizations in Multimedia Learning - How to Overcome Split Attention Effects? by Florian Schmidt-Weigand...

"Present words as spoken text rather than printed text" is a common recommendation for designing multimedia instructions. The book takes a closer look at this recommendation by raising two questions: (1) How do learners distribute their visual attention during multimedia learning? And (2) which design features moderate effects of text presentation on perception and comprehension? The results of five empirical studies suggest that spoken text is only preferable under particular constraints. The learners' viewing behavior - observed via eye tracking - revealed a general preference for printed text that is distracted by particular design features. Once learners are relieved from time constrained presentation or from following motion in a dynamic visualization, the need to split visual attention between printed text and visualizations loses much of its impact. Understanding the demands of a learning material on the learner's perception and accounting for individual reading behavior by implementing user interaction appears promising to advance the design of multimedia instructions in a learner-supporting fashion.



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Item Specifications...


Pages   132
Est. Packaging Dimensions:   Length: 9.4" Width: 6.5" Height: 0.4"
Weight:   0.5 lbs.
Binding  Softcover
Release Date   Nov 2, 2007
Publisher   VDM Verlag Dr. Mueller e.K.
ISBN  3836432889  
ISBN13  9783836432887  


Availability  85 units.
Availability accurate as of Mar 29, 2017 07:00.
Usually ships within one to two business days from La Vergne, TN.
Orders shipping to an address other than a confirmed Credit Card / Paypal Billing address may incur and additional processing delay.


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1Books > Subjects > Health, Mind & Body > Psychology & Counseling > General



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