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Customer Relationship Management [Hardcover]

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Retail Value $ 109.00  
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Item Number 229592  
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Item description for Customer Relationship Management by Federico Rajola...

Companies and financial institutions are employing operational information systems in an efficient way. While they have consolidated a strong level of knowledge in management information systems, there is still a lack of knowledge on the right way to apply customer relationship management (CRM) systems under a business perspective. Most of the companies are still having problems in evaluating how CRM can meet with the expected results. The level of complexity is perceived both under a technological and organizational point of view. A complete innovation process and heavy change management initiatives should be ensured in order to have effective and successful systems. This book offers a solid theoretical and practical perspective on how to face CRM projects, describing the most appropriate technologies and organizational issues that have to be considered. Some explaining cases have been included as well.

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Item Specifications...

Pages   160
Est. Packaging Dimensions:   Length: 0.5" Width: 6.25" Height: 9.25"
Weight:   0.85 lbs.
Binding  Hardcover
Release Date   May 7, 2003
Publisher   Springer
ISBN  3540440011  
ISBN13  9783540440017  

Availability  93 units.
Availability accurate as of Oct 20, 2016 03:54.
Usually ships within one to two business days from La Vergne, TN.
Orders shipping to an address other than a confirmed Credit Card / Paypal Billing address may incur and additional processing delay.

More About Federico Rajola

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Product Categories

1Books > Bargain Books
2Books > Subjects > Business & Investing > General
3Books > Subjects > Business & Investing > Industries & Professions > Customer Service
4Books > Subjects > Business & Investing > Management & Leadership > Management Science
5Books > Subjects > Business & Investing > Management & Leadership > Management
6Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General
7Books > Subjects > Business & Investing > Small Business & Entrepreneurship > Entrepreneurship
8Books > Subjects > Computers & Internet > Computer Science > Software Engineering > Information Systems
9Books > Subjects > Computers & Internet > Databases > Data Storage & Management > Data Mining
10Books > Subjects > Computers & Internet > Databases > Data Storage & Management > Data Warehousing
11Books > Subjects > Computers & Internet > General

Reviews - What do customers think about Customer Relationship Management?

New perspectives on CRM and management  Jul 24, 2003
The book shows a strong vision of CRM projects under a management perspective.
Very helpful both for academics and practitioners.
Read it!
New perspectives on CRM and management  Jul 24, 2003
The book shows a strong vision of CRM projects under a management perspective.
Very helpful both for academics and practitioners.
Read it!

Write your own review about Customer Relationship Management

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