Item description for Clicking: 17 Trends That Drive Your Business--And Your Life by Faith Popcorn & Lys Marigold...
Overview Faith Popcorn has been called "America's most highly regarded trends forecaster" ("Newsday"), having identified such concepts as Cocooning, Female Think, and Icon Toppling--not to mention predicting the fall of New Coke. Now, with coauthor Lys Marigold, Popcorn presents yet another collection of remarkable insights about how businesses will conducted and lives will be lived in the future.
Publishers Description Faith Popcorn has been called "America's most highly regarded trends forecaster" (Newsday). She first identified the concepts of Cocooning, Female Think and Icon Toppling; predicted the fall of New Coke; and has helped create and market many of America's most successful new products. Her astonishingly accurate predictions are an invaluable asset to the American business world, and Clicking, which sold over 100,000 copies in hardcover, appeared on bestseller lists ranging from the New York Times and USA Today to the Chicago Tribune and Business Week.
Now Popcorn, coauthor Lys Marigold, and Popcorn's company, BrainReserve, share even more of their remarkable insights about how we will conduct our businesses and live our lives in the future. Clicking is about positioning one's business, and one's self, to be poised to take the fullest advantage of upcoming trends. Loaded with telling anecdotes and inspiring examples, packed with ideas, products and people who have successfully mastered trends, or "clicked," this up-to-the minute revised report (including a major trend not identified in the hardcover) reveals the shape of the future.
Citations And Professional Reviews Clicking: 17 Trends That Drive Your Business--And Your Life by Faith Popcorn & Lys Marigold has been reviewed by professional book reviewers and journalists at the following establishments -
Wilson Public Library Catalog - 12/31/2008 page 600
Wilson Public Library Catalog - 01/01/2004 page 456
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Studio: Harper Paperbacks
Est. Packaging Dimensions: Length: 7.99" Width: 5.3" Height: 1.09" Weight: 0.75 lbs.
Release Date Jan 6, 1998
ISBN 0887308570 ISBN13 9780887308574 UPC 099455015004
Availability 0 units.
More About Faith Popcorn & Lys Marigold
Faith Popcorn, bestselling author of The Popcorn Report and chairman of BrainReserve, Inc., the New York-based marketing consulting firm she founded in 1974, is recognized as America's foremost trend expert. Identifying such sweeping societal concepts as "Cocooning," "Cashing Out," "FemaleThink," and "Pleasure Revenge," she has developed a unique method of understanding consumer needs to prepare her clients for the future marketplace. As key strategist for BrainReserve, Popcorn uses her insight on cultural and business trends to develop new products, reposition established brands, and define areas of new business opportunity.
Documented as having a 95% accuracy rate, Popcorn correctly predicted the demand for fresh foods, four-wheel drives, and the failure of New Coke. She was the first to target the stay-at-home syndrome and to anticipate the explosive growth in home delivery, home businesses, and home shopping. Her hour-long seminar, which focuses on how today's trends are affecting consumer lifestyles and purchase behavior, has been presented to thousands of audiences across the globe.
Popcorn is a graduate of New York University and New York's High School for the Performing Arts. She lives and works in Manhattan and Wainscott, New York.
Faith Popcorn currently resides in New York, in the state of New York.
Reviews - What do customers think about Clicking: 17 Trends That Drive Your Business--And Your Life?
Decent Concepts Jun 20, 2003
Despite the fact this book has an awful cover, it is useful. Faith Popcorn presents a valid argument that we as a society need to observe the trends that are driving our culture. Some of the trends include, cocooning, clanning, icon-toppling among others. These trends make sense and are backed up by anecdotal evidence gathered by the author's company. Faith is a futurist marketer, trying to predict what will happen next, and what consumers will want. There is some wiggle room, I believe, between the forces of what consumers want and what companies and culture demand that the consumer has to buy. Faith leans more towards trends should drive companies, rather than companies driving trends. Overall a useful book, but at this point some of the material is out of date, (note the 97 publishing date), but I am sure Faith is somewhere 'popping' some more ideas at her company, the 'brain reserve.' One pick with this book is the concept of 'female think' & 'mancipation.' While there is some validity to what Faith is saying, why does the chapter on 'female think' get two chapters and all other trends (17) get just one? Fair and Balanced? Faith, you are successful, quit trying to prove it to the boys club, who cares what they think of you, you are doing a great job. Just some observations. Grade of 'B'
Useless drivel Feb 2, 2003
Trends? I'd say Faith is more of a keen observer of what's happening NOW rather than what may soon be. The first 20 minutes of the 90 minutes I heard (the audiobook) was a combination of wordsmithing, technospeak and self-promotion. If you want a good book about REAL unfolding trends, pick up Robert Reich's "Future of Success." He's not selling a product.
This is a really good book. May 31, 2001
This is a really good book. I learned a lot. I keep it on a shelf near my desk so people think I read it. I quote the parts I did read in meetings so people think I am cool.
Missed your Target! May 1, 2000
The book is recommended for college students yet most of the text is intended for the baby boomer generation and not the new savvy student. Better luck next time.
Clicking : 17 Trends That Drive Your Business -- And Your Mar 27, 2000
This is a very good book for anyone interested in long term trends and how to forsee some of the main trends for the future.