Item description for The Spread of Yield Management Practices: The Need for Systematic Approaches by Fabiola Sfodera...
Yield Management, an effective technique for the optimisation of revenue, used to be the exclusive prerogative of large companies such as airlines. Today, it is also accessible to entrepreneurs in the hospitality, distribution and restaurant sectors. This book offers insights into the creation and implementation of a yield management system for such businesses and solutions to the organisational and managerial problems that its application entails. It is written by tourism researchers, entrepreneurs and tourism consultants as well as experts from software houses who have designed operational tools for a successful yield management.
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Est. Packaging Dimensions: Length: 0.5" Width: 6.25" Height: 9.5" Weight: 0.6 lbs.
Release Date Nov 14, 2005
Publisher Physica-Verlag Heidelberg
ISBN 3790815829 ISBN13 9783790815825