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Neuroeconomia, neuromarketing e processi decisionali nell uomo (UNITEXT / Ingegneria) [Paperback]

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Item description for Neuroeconomia, neuromarketing e processi decisionali nell uomo (UNITEXT / Ingegneria) by Fabio Babiloni...

L'obbiettivo di questo libro quello di presentare in maniera razionale un nuovo insieme di conoscenze circa il funzionamento cerebrale in merito alle scelte di tipo economico. In particolare si vuole fare colmare una lacuna nella editoria italiana relativa a questi temi, che spesso vengono comunicati in maniera imprecisa e scandalistica dai giornali e dai mass media. Il libro fornisce alcuni strumenti scientifici per affrontare il problema di come il nostro cervello genera delle scelte in campo economico, in un linguaggio piano e non specialistico. Vengono descritti i risultati del primo studio italiano relativo all'osservazione di filmati commerciali televisivi, analizzati mediante l'elettroencefalografia ad alta risoluzione spaziale. La neuroeconomia una nuova scienza che si sta sviluppando rapidamente nei paesi anglosassoni. Questo libro spiega i concetti di neuroeconomia e neuromarketing anche al pubblico italiano.

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Item Specifications...

Pages   300
Binding  Softcover
Release Date   Oct 1, 2007
Publisher   Springer
ISBN  8847007151  
ISBN13  9788847007154  

Availability  103 units.
Availability accurate as of May 27, 2017 09:50.
Usually ships within one to two business days from La Vergne, TN.
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Product Categories

1Books > Foreign Language Books > Italian > All Italian Books
2Books > Foreign Language Books > Italian > Professional & Technical
3Books > Subjects > Business & Investing > Economics > General
4Books > Subjects > Medicine > Internal Medicine > Neurology > General
5Books > Subjects > Medicine > Special Topics > Biotechnology
6Books > Subjects > Professional & Technical > Engineering > Bioengineering > Biotechnology
7Books > Subjects > Professional & Technical > Medical > Basic Sciences > Biotechnology
8Books > Subjects > Professional & Technical > Medical > Medicine > Internal Medicine > Neurology > General

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