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Global Diversity: Winning Customers and Engaging Employees Within World Markets [Hardcover]

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Item description for Global Diversity: Winning Customers and Engaging Employees Within World Markets by Ernest Gundling...

Mastering global business requires that leaders and managers fully understand the differences that exist within countries as well as between them. MeridianEaton Global is the leading consultancy to major multinational organizations expanding their business overseas. Drawing on years of actual experience in country, Global Diversity presents the key variables that are relevant in 8 important markets: China, Egypt, India, Japan, the United Kingdom, Mexico, Russia and the United States. Each country is explored in depth, specifically its cultures within cultures, and recommendations are made for realizing local market opportunities. Finally, a 6-step plan for developing and effective diversity strategy leverages the true variety that exists within each country.

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Item Specifications...

Pages   328
Est. Packaging Dimensions:   Length: 9" Width: 5.9" Height: 1.5"
Weight:   1.4 lbs.
Binding  Hardcover
Release Date   Oct 15, 2006
Publisher   Nicholas Brealey Publishing
ISBN  190483809X  
ISBN13  9781904838098  

Availability  0 units.

More About Ernest Gundling

Register your artisan biography and upload your photo! Ernest Gundling, Ph.D., is co-managing director of Meridian Resources Associates, Inc., consulting with such clients as AT&T, Honda, Cisco, Hewlett-Packard, and Deutsche Bank. He lives in Half Moon Bay, California near San Francisco.

Ernest Gundling currently resides in the state of California.

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Product Categories

1Books > Subjects > Business & Investing > General
2Books > Subjects > Business & Investing > International > General

Reviews - What do customers think about Global Diversity: Winning Customers and Engaging Employees Within World Markets?

A great cultural exploration about doing business worldwide  Jul 17, 2007
Discussions about globalization invariably focus on its economic aspects, but the cultural impact on your multinational company is equally important. Even the best-intentioned managers can stumble while working with local employees and clients if the parties don't know what to expect from one another. Ernest Gundling and Anita Zanchettin cover what managers should know culturally to work in eight countries (each profiled by an expert with local experience). Their insightful analyses draw upon demographics, geography, history and the news to explore differences among and within national cultures, and to discuss corporate diversity in different settings. They suggest ways to win customers and engage employees, but if they fall short, it is in this tactical realm. If you have an ex-patriate assignment in China, Egypt, India, Japan, Mexico, Russia, the United Kingdom or the United States, we suggest reading the relevant chapter to get started on the road to cultural awareness and cross-cultural management.
Holds essential keys to understanding international motivation.  Mar 5, 2007
The fine art of mastering operations in a global environment challenges the best of leaders and managers to understand the differences both within and between countries - and that's where GLOBAL DIVERSITY: WINNING CUSTOMERS AND ENGAGING EMPLOYEES WITHIN WORLD MARKETS comes in. Years of the authors' hands-on experience contribute to a synthesis of key cultural variables in eight major markets around the world, from China and India to Russia and the UK. Each country receives in-depth analysis for its external and internal business challenges. Any college-level business student of international business and many a domestic manager will find GLOBAL DIVERSITY holds essential keys to understanding international motivation.

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