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Twenty-Two Tips on Typography [Paperback]

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Item Number 203110  
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Item description for Twenty-Two Tips on Typography by Enric Jardi...

22 typographic recipes that work and 22 common mistakes to avoid. This is a recipe book of twenty-two tips in creating the best typography and twenty-two things you should never do with lettering. Secrets which many designers will never reveal. In an era of typographic fundamentalism and the cult of forms, this list of dos and don'ts explodes myths and provides a fresh view of typography.

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Item Specifications...

Pages   104
Est. Packaging Dimensions:   Length: 0.25" Width: 5.5" Height: 7"
Weight:   0.45 lbs.
Binding  Softcover
Release Date   Dec 15, 2007
Publisher   Actar
ISBN  8496540928  
ISBN13  9788496540927  

Availability  144 units.
Availability accurate as of Oct 22, 2016 05:29.
Usually ships within one to two business days from Fort Wayne, IN.
Orders shipping to an address other than a confirmed Credit Card / Paypal Billing address may incur and additional processing delay.

More About Enric Jardi

Register your artisan biography and upload your photo! Enric Jardi teaches design at Eina, Elisava, and Universitat Ramon Llull. He is president of the ADG-FAD [Catalonia], one of the most important graphic design institutions internationally.

Enric Jardi was born in 1924.

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Product Categories

1Books > Subjects > Arts & Photography > Art > Art Instruction & Reference > Reference
2Books > Subjects > Arts & Photography > Graphic Design > Typography

Reviews - What do customers think about Twenty-Two Tips on Typography?

tip #1 should have been: proofread your work!  Jul 12, 2008
This book is an excellent idea, but very poorly executed. It contains some great advice on working with type - accumulated learning that usually only comes from practice and a good teacher. However, the book has an appalling number of typos. I'm not talking about a few small mistakes - there are spelling errors and typesetting errors on almost every page, and one of the tips simply ends in mid-paragraph. The book does not appear to have been proofread at all. I was embarrassed for the author and the publisher as I read it. The lack of craftsmanship has nearly ruined what might have been a very useful text.
Handy little refresher guide  Feb 27, 2008
This a beautiful handy little book... One of those basic guides of "Though shall do, though shall not" commandments you may tend to dismiss based on its sheer straightforwardness, but that once overcame the initial moment of pride and prejudice spurred by poorly-masked insecurity, you may actually enjoy with its clarity of opinion and point-of-view.

Typography is indeed fraught with opinion. The practice has literally millennia of refinement and polishing, and is one of those creative endeavors so tightly wound around one specific aspect of human evolution (codified communication), that you can actually denounce what is wrong without feeling like an old conservative geezer. Yes, there is such a thing as typographical sins. Yes, it is very easy to tell apart good from bad. It is NOT just a matter of taste. A distorted, badly selected, badly implemented typeface can be suffered from a mile away. You either know it, or you don't.

... This book will help you a bit to be among those "in the know". 44 bits in fact. 22 on what not-to-do, 22 on what-to-do. Simple and to the point. Useful refresher for those of us that are not typographers. (Yes! Even graphic designers have no right to claim understanding of such specific craft). Overcome your hubris and take upon this book for a few hours (that is all it takes), do overlook its badly translation from original Spanish (Is got typos! The irony) and actually learn a thing of two on aspects you probably suspected, but needed validation anyway. Afterwards, do yourself a favor: Go to [...] and learn them by heart. You may now feel entitled to know what you are talking about.

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