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Selling Shakespeare to Hollywood: The Marketing of Filmed Shakespeare Adaptations from 1989 into the New Millennium [Paperback]

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Item description for Selling Shakespeare to Hollywood: The Marketing of Filmed Shakespeare Adaptations from 1989 into the New Millennium by Emma French, Beverly Barton, Joanne Fluke, Shirley Jump, Lori Joy Smith, Gary Hallgren, Becky Freeman & B. Teissier...

Breaking from traditional critiques of Shakespeare films based on either the aesthetics of the films or on a comparison between the film and source text, this new analysis of recent Shakespeare movies seeks to explain what makes such films commercial successes. Focusing particularly on three sub-genres---the teen Shakespeare film, the hybrid Shakespeare film, and the "faithful" adaptation---the author argues that the commercial success of the most popular films stems from blurring the line between the "traditional Shakespeare" and a more modern interpretation of the texts.




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Item Specifications...


Pages   223
Est. Packaging Dimensions:   Length: 0.75" Width: 6" Height: 9.25"
Weight:   0.95 lbs.
Binding  Softcover
Release Date   Apr 30, 2006
Publisher   University Of Hertfordshire Press
ISBN  1902806514  
ISBN13  9781902806518  


Availability  0 units.


More About Emma French, Beverly Barton, Joanne Fluke, Shirley Jump, Lori Joy Smith, Gary Hallgren, Becky Freeman & B. Teissier


Register your artisan biography and upload your photo! Emma French is a visiting lecturer in theater studies at London Metropolitan University and is the reviews editor at" Theater Notebook,"


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Product Categories

1Books > Bargain Books > Film
2Books > Special Features > New & Used Textbooks > Humanities > Communications > Film Studies
3Books > Subjects > Business & Investing > Marketing & Sales > Sales & Selling > Management
4Books > Subjects > Entertainment > Movies > Adaptations
5Books > Subjects > Entertainment > Movies > General
6Books > Subjects > Entertainment > Movies > History & Criticism
7Books > Subjects > Literature & Fiction > Drama > Playwrights, A-Z > ( S ) > Shakespeare, William



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