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The Chic Entrepreneur: Put Your Business in Higher Heels [Paperback]

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Item description for The Chic Entrepreneur: Put Your Business in Higher Heels by Elizabeth W. Gordon & Leanna Adams...

Learn how to take your business from flats to stilettos in this intelligently written, highly practical, and entertaining read. The Chic Entrepreneur teaches women business owners how to get out of the trenches and take their business to new heights by mastering the 9 dimensions of a flourishing business. Elizabeth Gordon, President of Flourishing Business, a consulting firm that helps stagnant businesses jump start their growth, shows how to build a business right. Gordon explains how to build an asset of inherent value instead of just a bigger job and points out common mistakes to avoid along the way.

Packed with Chic Tips that businesses can inexpensively implement for an immediate return, this book is ideal for jumpstarting a stalled business, and putting it into overdrive. This simple yet timeless formula for achieving chic success in the business world is cleverly interwoven with critical analysis of real businesses and delightful tales that show what and what not to do.

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Item Specifications...

Pages   207
Est. Packaging Dimensions:   Length: 1" Width: 6" Height: 9"
Weight:   0.75 lbs.
Binding  Softcover
Release Date   May 6, 2008
Publisher   Robert Reed Pub
ISBN  193475904X  
ISBN13  9781934759042  

Availability  63 units.
Availability accurate as of Oct 25, 2016 01:02.
Usually ships within one to two business days from La Vergne, TN.
Orders shipping to an address other than a confirmed Credit Card / Paypal Billing address may incur and additional processing delay.

More About Elizabeth W. Gordon & Leanna Adams

Register your artisan biography and upload your photo! Elizabeth Gordon was born in 1866 and died in 1922.

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Product Categories

1Books > Subjects > Business & Investing > Biographies & Primers > Women & Business
2Books > Subjects > Business & Investing > General
3Books > Subjects > Business & Investing > Management & Leadership > Management
4Books > Subjects > Business & Investing > Small Business & Entrepreneurship > Entrepreneurship
5Books > Subjects > Business & Investing > Small Business & Entrepreneurship > General

Reviews - What do customers think about The Chic Entrepreneur: Put Your Business in Higher Heels?

Become empowered with yourself and your business  Aug 26, 2008
Elizabeth Gordon and Leanna Adams really lay it all out on the table. Putting your business in higher heels is an efficient business strategy for any woman who wants to be a wildly successful business owner and strong woman. I think Ms. Gordon's book, website and blog is of ongoing relevance to all women who want to be strong and independent.
One of the best books on the market for women entrepreneurs  Aug 7, 2008
Nobody knows how to write a book about women entrepreneurs like Elizabeth W. Gordon. The Chic Entrepreneur: Put Your Business in Higher Heels tells the truth, the whole truth, and nothing but the truth.

Gordon impresses with this down-to-earth (and very chic) how-to guide for women entrepreneurs. From knowing your value to figuring out what customers really want and measuring your results, The Chic Entrepreneur is packed with enough vital information to help entrepreneurs run their business while avoiding costly mistakes.

Most importantly, The Chic Entrepreneur is a fun and humorous read. Know that you are not picking up another textbook because Gordon provides us with humorous accounts of life in the business world. This is great book to add to your entrepreneur reference library.
Wisdom for Women Entrepreneurs  Jul 21, 2008
I work with a lot of women business owners. And it's apparent to me that Elizabeth Gordon does as well. She's seeing the same issues that I am.

I found the book very accessible. Another reviewer has stated that some of the comparisons are a bit outrageous. Well, they are. But the point is to have you sit up and take notice. Gordon does well at taking what is new (business knowledge) and marrying it to the world that most women understand -- relationships.

Start with the last chapter. Give yourself the entrepreneurship test -- are you really ready to commit? Gordon says: "Women tend to be eager to commit to relationships, to marriage, to their families, and even to their best friends, but when it comes to committing to business, ironically, women are the ones who can't commit."

Ouch! Yes, it sounds harsh. But I see it again and again. Given a choice between a $300 business education course and a $300 purse, far too many women choose the purse. Owning a business is work, and yet, at the same time it is the most exhilerating thing that you can do with your life, other than raising a family. Both have their own joys and pitfalls -- even more so if you are doing both.

When you first learned to make your way in the world, you did some trial and error. (Try to walk, fall down, get up, try to walk, fall down...) But you also had someone there to hold your hand and help you get the concepts.

Elizabeth Gordon has given you the concepts in manageable language and format. I recommend this book to any women thinking of starting a business, just started a business or hopelessly lost in business. Even if you don't fall into any of those categories, the book is a good read. You will probably pick up something that will lead you to explode your business in the next 12 months.
High expectations didn't pan out  Jul 7, 2008
The Chic Entrepreneur: Put Your Business in Higher Heels

As an aspiring entrepreneur who happens to be female, I was really looking forward to this book based on the other reviews because I wanted a woman's perspective on starting and growing a business. The Chic Entrepreneur was very uneven and at times had me shaking my head and saying "What?!"

Elizabeth Gordon mixes big business case studies with small, mostly female owned small business examples to make her case in areas such as What Do Customers Really Want?, Attracting and Retaining the Best Employees, The Importance of Systematic Processes, and How to Plan and Measure Your Results. For me, the small business examples worked better as some of the big business analyses seemed like a stretch. For example, her commentary on crash dieting versus Weight Watchers as an explanation for the importance of processes just didn't make sense to me.

This leads in to my other big problem with Gordon's book. I know she is trying to appeal to women, their interests, and what they know, but more often than not she comes off as condescending. Maybe it's just me being overly sensitive, but as an example: On page 109 in the sales and marketing chapter, Gordon says "getting customers is like flirting and keeping them is like marriage, only you are allowed to have as many customers as you can attract, without any pesky polygamy charges getting in the way." She goes on to discuss how you should "consummate the relationship" and seal the deal. Later she says: "Do you perpetually drop your prices in an act of desperation? Stop showing your panties and instead figure out a way to give the folks a better show with your clothes on."

Just two examples (and I could go on), but these comments seemed inappropriate for a business book. And if they were made by a male author, readers would be outraged.

My suggestion? Find a good entrepreneur/business book that isn't gender specific and go for it. I can guarantee that you'll get more out of it than this book.
Common Sense Business Facts Made Stylish  Jun 27, 2008
Elizabeth W. Gordon transforms her extensive business background into a must-read for entrepreneurs. Elizabeth's book offers a common sense approach to business. Her story-telling technique using comparisons of do's and don'ts draws the reader in and paints clear pictures of what is required for success.

Finally, the analogy of fashion for the chic entrepreneur adds a bonus element of fun throughout the book. If you are building a business, you need to read the material contained within.

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