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Great Ikea!: A Brand for All the People (Great Brand Stories series) [Paperback]

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Item description for Great Ikea!: A Brand for All the People (Great Brand Stories series) by Elen Lewis...

IKEA has made hip and classic home designs affordable and attainable to the masses, and this book explains why. A captivating look at the history of the company and the magic behind its success, this analysis examines various aspects of IKEA's sensational branding technique, from its humble Swedish roots and recognizable product names to its training academy, Almhult School, and visionary founder, Ingvar Kamprad. IKEA's foray into non-European markets, including America and Asia, and what was adapted for each is discussed, as well as how and why this company has achieved such a loyal fan base. Valuable for entrepreneurs and fascinating to anyone who has ever visited an IKEA, this is an insightful look at this global phenomenon.

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Item Specifications...

Pages   192
Est. Packaging Dimensions:   Length: 6.85" Width: 5.04" Height: 0.71"
Weight:   0.44 lbs.
Binding  Softcover
Release Date   Sep 28, 2005
Publisher   Cyan Communications
ISBN  1904879209  
ISBN13  9781904879206  

Availability  0 units.

More About Elen Lewis

Register your artisan biography and upload your photo! Elen Lewis is a freelance journalist who has written for the [i]Financial Times[/i] and [i]New Media Age[/i]. She was previously the Editor of [i]Brand Strategy Journal[/i] and is the author of [i]eBay[/i] (Marshall Cavendish, 2008). She lives in Twickenham.

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Product Categories

1Books > Subjects > Business & Investing > Biographies & Primers > Company Profiles
2Books > Subjects > Business & Investing > General
3Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General

Reviews - What do customers think about Great Ikea!: A Brand for All the People (Great Brand Stories series)?

Extremely Important to go through this book  Oct 21, 2006
The book gives a brief overview of Ikea in a simple, easy to follow language and in a non-antagonist way of speaking - which I liked. The author combines personal insights and edits a short yet complete glimpse towards one of today's most influencial brands, and I think the book is highly essential for anyone with a certain level of awareness to contemporary culture of consumerism in relation to design. A must-have for all industrial and interior designers.
Unauthorized look at the IKEA brand.   Sep 2, 2006
Lewis has written a dense little book which describes the history and brand values of IKEA. The book is unfortunately unauthorized, so she has to rely on public record and clandestine interviews with current and former employees. While on the one hand that means that she probably gets more of the unofficial story, it also means that there is more risk that folklore gets mixed into the account.

This book is a good resource for anyone studying brand history or IKEA itself.
Great Ikea! A Brand for All the People  Feb 17, 2006
The book describes the founder of Ikea in great detail. It also goes into the intricacies of the culture in the Swedish town where Ikea is headquartered. I feel the book does this very well and makes a good attempt to make us understand this world class company.

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