Item description for Great Brand Stories: eBay: The Story of a Brand That Taught Millions of People to Trust One Another (Great Brand Stories series) by Elen Lewis...
Full of anecdotes and insightful analysis, this chronicle details the story of the brand name that changed society and empowered the average consumer to participate in a universal marketplace like never before. From the sale of $6 million jets to buckets of seawater, this book explores eBay's amazing online community of strangers and the trust they exude when exchanging goods and money. With more than 168 million registered users in 33 countries, this study explains the evolution and power of one of the world's most iconic brand names.
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Est. Packaging Dimensions: Length: 7.64" Width: 5.04" Height: 0.55" Weight: 0.35 lbs.
Release Date Apr 1, 2007
Publisher Cyan Communications
ISBN 190573610X ISBN13 9781905736102
Availability 0 units.
More About Elen Lewis
Elen Lewis is a freelance journalist who has written for the [i]Financial Times[/i] and [i]New Media Age[/i]. She was previously the Editor of [i]Brand Strategy Journal[/i] and is the author of [i]eBay[/i] (Marshall Cavendish, 2008). She lives in Twickenham.