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An Analysis of User Behavior on the Web - Understanding the Web and Its Users [Paperback]

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Item Number 218291  
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Item description for An Analysis of User Behavior on the Web - Understanding the Web and Its Users by Eelco Herder...

At first sight, browsing the World Wide Web is a fairly intuitive and simple activity, but it turns out that users often experience difficulties in finding the information and services that they are looking for - or in returning to items that they have visited before. In order to improve the current design of Web sites and Web browsers, or to provide users with personalized interfaces, one needs to know how users interact with the Web. Although theoretical models and empirical data exist, the knowledge that they provide is limited and scattered. In this book, we integrate current insights and extend this body of knowledge with a number of user studies. Several methods are presented for obtaining, clearing, analyzing and visualizing Web usage data. Various aspects of user navigation styles are discussed. Particular attention is given to the issue why, when and how often users return to Web pages, and how browsers can support this more effectively. An important observation is that the Web has evolved from a hypermedia system to a hybrid between hypermedia and interactive applications. This book targets researchers and professionals who want to better understand and support the users that visit their Web sites or that make use of their applications and tools.

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Item Specifications...

Pages   240
Est. Packaging Dimensions:   Length: 3.9" Width: 3" Height: 1.2"
Weight:   0.4 lbs.
Binding  Softcover
Release Date   Sep 12, 2007
Publisher   VDM Verlag Dr. Mueller e.K.
ISBN  3836428180  
ISBN13  9783836428187  

Availability  59 units.
Availability accurate as of Oct 22, 2016 07:42.
Usually ships within one to two business days from La Vergne, TN.
Orders shipping to an address other than a confirmed Credit Card / Paypal Billing address may incur and additional processing delay.

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Product Categories

1Books > Special Features > New & Used Textbooks > Computer Science & Information Systems
2Books > Subjects > Computers & Internet > General
3Books > Subjects > Computers & Internet > Home & Office > Internet
4Books > Subjects > Computers & Internet > Web Development > HTML, Graphics, & Design > Interface Design

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