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The Fundamentals of Marketing Communications (Fundamentals) [Paperback]

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Item description for The Fundamentals of Marketing Communications (Fundamentals) by Edward Russell...

The basics of marketing, for students in graphic arts, advertising, and media

* How to develop successful marketing communications--for non-business majors

* Readable text plus 200 color images

This readable, authoritative overview is the perfect introduction to the basics of marketing and marketing communications. Designed for students who are not specializing in business--but who want to learn how marketing firms move from product concept to branding to selling--"The Fundamentals of Marketing Communications" is an ideal introduction to the subject. Selling theories, consumer behavior, market research, strategic thinking, and managing the creative process are all clearly explained. Now even non-business majors, especially students in advertising, graphic design, and media, can understand the market forces that drive our economy.

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Item Specifications...

Pages   191
Est. Packaging Dimensions:   Length: 0.5" Width: 7.75" Height: 9.25"
Weight:   1.58 lbs.
Binding  Softcover
Release Date   Dec 30, 2009
Publisher   AVA Publishing
ISBN  2940373728  
ISBN13  9782940373727  

Availability  0 units.

More About Edward Russell

Register your artisan biography and upload your photo! Edward Russell, a professor of advertising at the S.I. Newhouse School of Public Communications at Syracuse University, worked at some of the world's largest ad agencies for more than 25 years. He lives in Syracuse, NY.

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Product Categories

1Books > Subjects > Business & Investing > General
2Books > Subjects > Business & Investing > Marketing & Sales > Advertising
3Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General

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