Item description for Communication Games: The Semiotic Foundation of Culture by Eduardo Neiva...
Communication Games is a new and radical interpretation of the relationship between culture and communication. It explores the idea that culture and communication studies should be seen predominantly in relation to struggles and conflicts within the social arena. It criticizes the conventional heritage of the social sciences and humanities. Culture and communication are conceived not merely as means of integrating social actors, but as semiotic ways of providing fitness indicators that allow for the resolution of competition between individuals. From the perspective of Peircean semiotics and the Darwinian understanding of life processes, Communication Games redefines culture in terms of Darwin's notion of sexual selection. Moving on from the realization that sexual selection creates individual organisms with conflicting interests, Communication Games emphasizes the contribution of game theory to semiotics and communication studies. The book demonstrates how cooperation and shared conventions eventually emerge, and how conflicts are resolved through the display of costly and inflated signs. It is from these inflated signs and the escalation of excessive messages that cultures gain a certain degree of stability. Communication Games proposes a new way of understanding culture, communication, and semiotic exchange in terms of game theory.
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Est. Packaging Dimensions: Length: 9.2" Width: 6.4" Height: 0.9" Weight: 1.35 lbs.
Release Date May 1, 2007
Publisher Mouton de Gruyter
ISBN 311019046X ISBN13 9783110190465
Availability 95 units. Availability accurate as of Oct 25, 2016 12:58.
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More About Eduardo Neiva
Eduardo Neiva was born in 1950 and has an academic affiliation as follows - University of Alabama, Birmingham.