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Marketing and Communication for Architects: a Handbook [Paperback]

By Edgar Haupt (Editor) & Manuel Kupitza (Editor)
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Item description for Marketing and Communication for Architects: a Handbook by Edgar Haupt & Manuel Kupitza...

The profile and standing of the architectural profession is undergoing a transformation. Competition from civil engineers and integrated construction companies is on the increase and the market segments are becoming narrower. Buildings alone are insufficient advertising. It has become vitally important for architects to exploit the previously neglected fields of public relations, marketing, and branding in order to define, present and convey the quality and range of architectural services they offer. The purpose of this handbook is to introduce architects to those fields of marketing and communication design which are particularly relevant to their profession, to help them promote their services more creatively, develop marketing strategies for their everyday needs, and use communication and media more professionally. It presents numerous examples, solutions and strategies and demonstrates how architects can use them to personal advantage.

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Item Specifications...

Pages   142
Est. Packaging Dimensions:   Length: 0.5" Width: 8.5" Height: 9.5"
Weight:   1.35 lbs.
Binding  Softcover
Release Date   Jul 1, 2002
Publisher   Birkhäuser Basel
ISBN  3764365714  
ISBN13  9783764365714  

Availability  0 units.

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1Books > Architecture
2Books > Special Features > New & Used Textbooks > Architecture
3Books > Subjects > Home & Garden > Interior Design > General
4Books > Subjects > Professional & Technical > Architecture > General
5Books > Subjects > Professional & Technical > Architecture > Interior Design > General
6Books > Subjects > Professional & Technical > Architecture > Reference

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