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E-conomics: Strategies for the Digital Marketplace [Hardcover]

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Item description for E-conomics: Strategies for the Digital Marketplace by ECC) European Communication Council Axel Zerdick...

The Internet transformed the landscape of world economy. E-conomics provides readers a roadmap to this new landscape, a systematic reference guide to economics in the information age and serves as the first textbook available. Scientists in communication economics from the U.S. and Europe have collaborated to provide an in-depth analysis of the Internet revolution, showing how the rules of the game have changed in an economy trading information instead of industrial goods. E-conomics focuses on the European telecommunications industry and features strategies for a successful Network Economy, as well as an emphasis on network infrastructure and the importance of compatible technological standards. Some perspectives given in 1998, when the original version appeared, became reality since. This book is essential reading for economists and business strategists requiring an understanding of the dynamics of electronic commerce. The underlying data was kept up to date.

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Item Specifications...

Pages   330
Est. Packaging Dimensions:   Length: 10.05" Width: 7.86" Height: 1"
Weight:   2.1 lbs.
Binding  Hardcover
Release Date   Oct 27, 2000
Publisher   Springer
ISBN  3540649433  
ISBN13  9783540649434  

Availability  0 units.

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Product Categories

1Books > Subjects > Business & Investing > Economics > General
2Books > Subjects > Business & Investing > Economics
3Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General
4Books > Subjects > Business & Investing > Reference > Shopping & Commerce
5Books > Subjects > Computers & Internet > Digital Business & Culture > Web Marketing
6Books > Subjects > Computers & Internet > General
7Books > Subjects > Professional & Technical > Engineering > Electrical & Optical > General
8Books > Subjects > Professional & Technical > Engineering > Industrial, Manufacturing & Operational Syste > Engineering Economics
9Books > Subjects > Professional & Technical > Engineering > Telecommunications > General
10Books > Subjects > Science > General
11Books > Subjects > Science > Technology > General & Reference

Reviews - What do customers think about E-conomics: Strategies for the Digital Marketplace?

Excellent Introduction Into the Network Economy  Feb 21, 2001
This book is a must for everybody who is involved in the Network Economy!

The content is well structured and presented. Some of the statements might be known from Kelly, Negroponte, Shapiro or Varian. In this book you find a lot of data, facts and case studies that proove those statements.

As an introduction the development and value chains in the fields of Telecommunications, IT and Entertainment are explained. The Network Economy is described as the convergence of these three businesses. The principles, rules and strategies of the Network Economy are derived from the described convergence. As a tribute to the sceptics there is even a section that deals with possible hindering causes for the predicted economic revolution.

Not being a theoretical textbook all of this is accompanied with case studies and interviews with Negroponte, Shapiro et al.

My favourite book about the Network Economy!


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