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RENACIMIENTO 2.0 [Paperback]

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Item description for RENACIMIENTO 2.0 by Douglas Rushkoff...

Ya no hay vuelta atrs: la era industrial ha llegado a su fin. La cultura y la industria de masas se han agotado a s mismas. Pero lejos de alarmarse ante lo que se avecina, Douglas Rushkoff, uno de los analistas ms perspicaces de la sociedad actual, considera esta crisis, que l denomina ""un nuevo renacimiento"", una oportunidad para que los intereses y pasiones de directivos, empleados y consumidores tengan de nuevo un lugar en la empresa. Para Rushkoff, la mejor frmula para estos nuevos tiempos es mantenerse fiel a los principios originales. En el nuevo renacimiento, nociones como jerarqua, competencia y marketing son sustituidas por otras como cooperacin, motivacin y juego. Hoy, las empresas necesitan ser verdaderamente innovadoras, reencontrar el espritu de aventura que las impuls y recuperar el contacto con sus clientes. / By touting the value of thinking ""outside the box,"" business experts have inspired an obsession with growth, competition and offbeat concepts, says Rushkoff (Cyberia; Coercion; etc.). In fact, he insists, the secret of success lies inside the box; businesses that focus on their core competencies, their customers' needs and their work environment come up with better innovations in the long run than those that rely on flashy ad campaigns, focus groups or off-site consultants.

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Item Specifications...

Pages   416
Est. Packaging Dimensions:   Length: 8.8" Width: 5.8" Height: 1.2"
Weight:   0.95 lbs.
Binding  Softcover
Release Date   Jul 16, 2007
Publisher   Urano
ISBN  8493464279  
ISBN13  9788493464271  

Availability  0 units.

More About Douglas Rushkoff

Register your artisan biography and upload your photo! Douglas Rushkoff is a widely known media critic and documentarian. He has written ten books, and his documentaries include Frontline s award-winning The Merchants of Cool and The Persuaders. He teaches media studies at the New School, hosts The Media Squat on radio station WFMU, and serves on the board of directors of the Media Ecology Association, the Center for Cognitive Liberty and Ethics, and the National Association for Media Literacy Education. He has won the Marshall McLuhan Award for Outstanding Book in the Field of Media Ecology and was the first winner of the Neil Postman Award for Career Achievement in Public Intellectual Activity.

"From the Hardcover edition.""

Douglas Rushkoff currently resides in New York City, in the state of New York.

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Product Categories

1Books > Special Features > Spanish > Computación e internet
2Books > Special Features > New & Used Textbooks > Business & Finance > Economics
3Books > Special Features > New & Used Textbooks > Computer Science & Information Systems
4Books > Subjects > Business & Investing > Economics > General
5Books > Subjects > Business & Investing > General
6Books > Subjects > Business & Investing > Management & Leadership > Management
7Books > Subjects > Business & Investing > Small Business & Entrepreneurship > General
8Books > Subjects > Computers & Internet > General

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