Item description for The Chinese Auto Industry: Taming the Dragon by M. McGunagle Doreen...
The auto industry is no longer confined to our small corner of the world. China currently has the highest sales-growth in the world's automobile industry. As a major player in global supply chain, China's economic development and change affect operations of many transnational companies around the globe. The automobile industry in China represents an extraordinatry case of industry development. Utilizing the case study method, Professor Doreen McGunagle has allowed for a better understanding of the automobile industry in China, and answers the question, "What is the impact on the Chinese automobile industry of foreign company entry into China?". Professor McGunagle's extensive research, coupled with personal interviews, and her extensive professional experience in the business sector, offer an interesting and informative approach to what is currently a subject of great interest to the business community. Professionals in the automobile industry, management consultants, and those involed in the global markets will find a wealth of information in Professor McGunagle's work. Anyone doing research in International Business and Strategic Management will find her book a valuable tool.
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Est. Packaging Dimensions: Length: 9.29" Width: 6.69" Height: 0.47" Weight: 0.45 lbs.
Release Date Jun 18, 2007
Publisher VDM Verlag Dr. Mueller e.K.
ISBN 3836416328 ISBN13 9783836416320
Availability 101 units. Availability accurate as of May 29, 2017 05:56.
Usually ships within one to two business days from La Vergne, TN.
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Reviews - What do customers think about The Chinese Auto Industry: Taming the Dragon?
making sense of the global marketplace Jul 6, 2008
At last, someone has written an indepth research book on the Chinese Auto Industry that everyone can understand. Professor McGunagle never talks down to her readers, but instead imparts her knowledge in an interesting and informative way.
Save Your Money Aug 1, 2007
This book does not present anything new that is not already in the popular press. Dr. McGunagle should spend more time on real academic research rather than shamelessly advertising her book.
An Insightful "must read" Jul 30, 2007
Dr McGunagle really did her researchj on this topic. Her perspective and depth of knowledge are both insightful and informative. This is a must read for everyone in the auto industry and those interested in learning more.