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The Chinese Auto Industry: Taming the Dragon [Paperback]

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Retail Value $ 64.00  
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Item Number 218591  
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Item description for The Chinese Auto Industry: Taming the Dragon by M. McGunagle Doreen...

The auto industry is no longer confined to our small corner of the world. China currently has the highest sales-growth in the world's automobile industry. As a major player in global supply chain, China's economic development and change affect operations of many transnational companies around the globe. The automobile industry in China represents an extraordinatry case of industry development. Utilizing the case study method, Professor Doreen McGunagle has allowed for a better understanding of the automobile industry in China, and answers the question, "What is the impact on the Chinese automobile industry of foreign company entry into China?". Professor McGunagle's extensive research, coupled with personal interviews, and her extensive professional experience in the business sector, offer an interesting and informative approach to what is currently a subject of great interest to the business community. Professionals in the automobile industry, management consultants, and those involed in the global markets will find a wealth of information in Professor McGunagle's work. Anyone doing research in International Business and Strategic Management will find her book a valuable tool.

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Item Specifications...

Pages   116
Est. Packaging Dimensions:   Length: 9.29" Width: 6.69" Height: 0.47"
Weight:   0.45 lbs.
Binding  Softcover
Release Date   Jun 18, 2007
Publisher   VDM Verlag Dr. Mueller e.K.
ISBN  3836416328  
ISBN13  9783836416320  

Availability  101 units.
Availability accurate as of Oct 28, 2016 02:25.
Usually ships within one to two business days from La Vergne, TN.
Orders shipping to an address other than a confirmed Credit Card / Paypal Billing address may incur and additional processing delay.

More About M. McGunagle Doreen

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Product Categories

1Books > Special Features > New & Used Textbooks > Business & Finance
2Books > Subjects > Business & Investing > General
3Books > Subjects > Nonfiction > Automotive > Industry
4Books > Subjects > Professional & Technical > Engineering > Automotive

Reviews - What do customers think about The Chinese Auto Industry: Taming the Dragon?

making sense of the global marketplace  Jul 6, 2008
At last, someone has written an indepth research book on the Chinese Auto Industry that everyone can understand. Professor McGunagle never talks down to her readers, but instead imparts her knowledge in an interesting and informative way.
Save Your Money  Aug 1, 2007
This book does not present anything new that is not already in the popular press. Dr. McGunagle should spend more time on real academic research rather than shamelessly advertising her book.
An Insightful "must read"  Jul 30, 2007
Dr McGunagle really did her researchj on this topic. Her perspective and depth of knowledge are both insightful and informative. This is a must read for everyone in the auto industry and those interested in learning more.

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