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Essential Managers: Effective Public Relations [Paperback]

By DK Publishing (Author) & Moi Ali (Author)
Our Price $ 4.90  
Retail Value $ 7.00  
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Item Number 146493  
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Item description for Essential Managers: Effective Public Relations by DK Publishing & Moi Ali...

Learn all you need to know about how to generate and manage publicity--from recognizing public relations opportunities to creating and sustaining media coverage. Effective PR shows you not only how to identify and target your audience, but also provides practical techniques for presenting information, whether writing news releases or organizing press conferences and product launches. Power tips help you to deal with real-life situations and handle all types of media with confidence. The Essential Managers have sold more than 1.9 million copies worldwide! Experienced and novice managers alike can benefit from these compact guides that slip easily into a briefcase or a portfolio. The topics are relevant to every work environment, from large corporations to small businesses. Concise treatments of dozens of business techniques, skills, methods, and problems are presented with hundreds of photos, charts, and diagrams. It is the most exciting and accessible approach to business and self-improvement available.

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Item Specifications...

Studio: DK ADULT
Pages   72
Est. Packaging Dimensions:   Length: 6.7" Width: 4.7" Height: 0.4"
Weight:   0.2 lbs.
Binding  Softcover
Release Date   Aug 1, 2001
Publisher   DK Adult
ISBN  0789480085  
ISBN13  9780789480088  
UPC  635517080087  

Availability  0 units.

More About DK Publishing & Moi Ali

DK Publishing Dorling Kindersley (DK) is a British multinational publishing company specializing in illustrated reference books for adults and children in 51 languages. It is part of Penguin Random House, a consumer publishing company jointly owned by Bertelsmann SE & Co. KGaA and Pearson PLC. Bertelsmann owns 53% of the company and Pearson owns 47%.

Established in 1974, DK publishes a range of titles in genres including travel (including Eyewitness Travel Guides), arts and crafts, business, history, cooking, gaming, gardening, health and fitness, natural history, parenting, science and reference. They also publish books for children, toddlers and babies, covering such topics as history, the human body, animals and activities, as well as licensed properties such as LEGO, Disney and DeLiSo, licensor of the toy Sophie La Girafe. DK has offices in New York, London, Munich, New Delhi, Toronto and Melbourne.

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Product Categories

1Books > Subjects > Business & Investing > General
2Books > Subjects > Business & Investing > Management & Leadership > Management
3Books > Subjects > Business & Investing > Management & Leadership > Motivational
4Books > Subjects > Business & Investing > Marketing & Sales > Public Relations

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Reviews - What do customers think about Essential Managers: Effective Public Relations?

A wonderful little 5x7 pocket guide to effective public relations!  Dec 17, 2006
This little book is packed with important information any small business or nonprofit should be aware of and use. And its price is less than what you will pay for a movie matinee special on a Saturday afternoon. While this book is small and short (only 72 pages), it covers all the basics for (1) getting your business known by potential clients and customers, (2) enhancing your business' reputation, and (3) helping with damage control when your business faces a crisis or problem. The print inside the book is small, so there is lots covered on each page.

The book includes four chapters:

1. Understanding Public Relations
2. Developing PR Skills
3. Working with the Media
4. Producing Publicity

The chapters and pages are highly formatted in order to pack a lot of information into the book. There are many pictures and diagrams in the book so it is not a boring treatise on the basics of PR. If you are looking for a publication on PR that you plan to read in an afternoon laying in bed under an electric blanket while snow falls outdoors, then this book is probably not for you. However, if you are responsible for the PR aspect of your business' marketing program and you are in the process of putting together a written PR plan and implementing that plan, then definitely get this book. 5 stars!

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