Newsletter   Secure Checkout   Shopping Cart (0 Items)  
Search:    Welcome Guest! Save up to 30-40% on most items with our awesome everyday discounts!

Customer Relationship Management im Handel: Strategien - Konzepte - Erfahrungen (Roland Berger-Reihe: Strategisches Management für Konsumgüterindustrie und -handel) [Hardcover]

Our Price $ 121.26  
Retail Value $ 129.00  
You Save $ 7.74  
Item Number 230154  
Buy New $121.26
Quantity:
Available on the Internet only.

Item description for Customer Relationship Management im Handel: Strategien - Konzepte - Erfahrungen (Roland Berger-Reihe: Strategisches Management für Konsumgüterindustrie und -handel) by Dieter Ahlert...

Customer Relationship Management stellt das Beziehungsgeflecht zwischen Herstellern, Hndlern und Kunden vor neue Herausforderungen. Wie gestaltet man eine einheitliche Kommunikation mit dem Kunden ber verschiedene Kanle? Wie kann eine individuelle Ansprache des Kunden erreicht werden? Wie nutzt man neue Technologien, um ein genaueres Bild vom Kunden zu gewinnen? Und welche Manahmen zur Kundenbindung sind Erfolg versprechend? Die Optimierung der Beziehungsqualitt nach wirtschaftlichen Kriterien bildet den Kern des Customer Relationship Managements (CRM). Die Autoren widmen sich umfassend den betriebswirtschaftlichen und informationstechnologischen Aspekten dieses Managementansatzes und schlieen mit ihrer konsequenten Ausrichtung auf den Anwendungsbereich des Handels eine Lcke in der bestehenden CRM-Literatur. Aktuelle Fallbeispiele aus der Handelsbranche vermitteln anschauliches Wissen fr die erfolgreiche Umsetzung.



Promise Angels is dedicated to bringing you great books at great prices. Whether you read for entertainment, to learn, or for literacy - you will find what you want at promiseangels.com!

Item Specifications...


Pages   447
Est. Packaging Dimensions:   Length: 9.61" Width: 6.57" Height: 1.26"
Weight:   1.86 lbs.
Binding  Hardcover
Release Date   May 27, 2002
Publisher   Springer
ISBN  3540429026  
ISBN13  9783540429029  


Availability  65 units.
Availability accurate as of Jan 20, 2017 01:54.
Usually ships within one to two business days from La Vergne, TN.
Orders shipping to an address other than a confirmed Credit Card / Paypal Billing address may incur and additional processing delay.


More About Dieter Ahlert


Register your artisan biography and upload your photo! Are You The Artisan or Author behind this product?
Improve our customers experience by registering for an Artisan Biography Center Homepage.



Product Categories

1Books > Calendars > Foreign Language
2Books > Foreign Language Books > German > All German Books
3Books > Foreign Language Books > German > Nonfiction
4Books > Foreign Language Books > German > Professional & Technical
5Books > Special Features > New & Used Textbooks > Business & Finance > Marketing
6Books > Subjects > Business & Investing > Management & Leadership > Management
7Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General



Reviews - What do customers think about Customer Relationship Management im Handel: Strategien - Konzepte - Erfahrungen (Roland Berger-Reihe: Strategisches Management für Konsumgüterindustrie und -handel)?

Be the first to write a review about Customer Relationship Management im Handel: Strategien - Konzepte - Erfahrungen (Roland Berger-Reihe: Strategisches Management für Konsumgüterindustrie und -handel)



Ask A Question or Provide Feedback regarding Customer Relationship Management im Handel: Strategien - Konzepte - Erfahrungen (Roland Berger-Reihe: Strategisches Management für Konsumgüterindustrie und -handel)


Item Feedback and Product Questions
For immediate assistance call 888.395.0572 during the hours of 10am thru 8pm EST Monday thru Friday and a customer care representative will be happy to help you!

Help us continuously improve our service by reporting your feedback or questions below:

I have a question regarding this product
The information above is incorrect or conflicting
The page has misspellings or incorrect grammar
The page did not load correctly in my browser or created an error.

Email Address:
Anti Spam Question. To combat spammers we require that you answer a simple question.
What color is the sky?
Leave This Blank :
Do Not Change This Text :



Add This Product Widget To Your Website

Looking to add this information to your own website? Then use our Product Widget to allow you to display product information in a frame that is 120 pixels wide by 240 pixels high.

    Copy and paste the following HTML into your website and enjoy!



Order toll-free weekdays 10am thru 10pm EST by phone: 1-888-395-0572 (Lines are closed on holidays & weekends.)
Customer Service | My Account | Track My Orders | Return Policy | Request Free Catalog | Email Newsletter


Resources
Gift Certificates
RSS Feeds
Corporate
About Us
Contact Us
Policies
Terms Of Use
Privacy Policy