Diesel is a brand known worldwide for its creative, groundbreaking fashion and marketing.
To celebrate the 50th birthday of its president founder Renzo Rosso, we are proud to present Fifty -- a book that sums up and displays the unique Diesel attitude and lifestyle reflected in its collections, its business approach and its creativity applied to virtually anything, from communication to interior design. For the first time, the story of a company whose success has been built and thrives on creativity is offered in one publication.
Fifty is made up of five chapters that convey the Diesel lifestyle and philosophy in an unconventional way. The book's first chapter features an insightful portrait of company visionary Renzo Rosso, followed by a second dedicated to the key moments in Diesel's history, from its "jeans & workwear" beginnings to its current premium positioning. The third chapter presents the brand's innovative communication and retail approach while the fourth focuses on the company's long-lasting support of young creative talent worldwide. A concluding chapter presenting Diesel's views of the future rounds out the book. Each section ends with a face-to-face interview between Rosso and a prestigious (or, in pure Diesel style, simply unconventional) personality, including the Dalai Lama, i-D magazine founder Terry Jones, Alexander McQueen and a few, well kept, secrets.
The combination of its rich graphic visuals and innovative design -- a joint effort of Diesel's internal creative team and Spanish creative collective Vasava -- with texts written by Renzo Rosso and international guest authors and compiled by English writer Mark Tungate make Fifty an inspiring portrait of one of the most inventive and successful companies in the fashion industry the world over. The book itself is a real "heavyweight" featuring a large hardcover format, impressive double gatefolds and an enclosed DVD -- a true collectors' object.
Contributors: Dalai Lama, Vivienne Westwood, Paul Smith, Alexander McQueen, Martin Margiela, Bono Vox, Vincent Gallo, Naomi Cambell , Terry Jones, Kevin Roberts, Peter Saville, Dazed & Confused, Style & The Family Tunes, Vanidad, Vogue.
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Est. Packaging Dimensions: Length: 15.43" Width: 12.68" Height: 1.26" Weight: 7.32 lbs.
Release Date Dec 30, 2005
Publisher Gestalten Verlag
ISBN 3899550951 ISBN13 9783899550955
The book tells the story about one of the greatest men on the fashion bussiness and how he built his brand diesel. He was a visionary and a dreamer also. The book is a lesson of life. If you like fashion and design and great biographys I'm sure you'll love the book.
DIESEL LOVERS OF THE WORLD UNITE!!! Mar 20, 2006
In a sea of pop star denim brands, Diesel is the David Bowie of premium denim, sets while concurrently challenges the standard of the market, this anthology chronicles Diesel's history as well as owner, Renzo Rosso's colorful life. Inspiring and literally jaw dropping, this very 'Diesel' book needs to find a home in every denim head/advertiser/marketer/graphic designer's coffee table. An almost literal love letter with tributes from the Bono to the Dali Lama. Now if only 'Fifty' came with a pair of denim...
Really great book for all fashion/Diesel loving people Mar 10, 2006
The book is great! It's totally Diesel styled, and gives many great information about everything concerning Diesel from the very beginning of it's founder's life. Dvd is good too, though I expected a bit more of it. Package is A+!