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Javatrekker: Dispatches From the World of Fair Trade Coffee [Paperback]

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Item description for Javatrekker: Dispatches From the World of Fair Trade Coffee by Dean Cycon...

The author describes his travels through Africa, Central America, and Asia as he discusses the culture and economics of the coffee industry.

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Item Specifications...

Pages   239
Est. Packaging Dimensions:   Length: 0.75" Width: 6" Height: 9"
Weight:   0.88 lbs.
Binding  Softcover
Release Date   Oct 17, 2007
Publisher   Chelsea Green Publishing
ISBN  1933392703  
ISBN13  9781933392707  

Availability  0 units.

More About Dean Cycon

Register your artisan biography and upload your photo! Dean Cycon owns Dean's Beans, an all-organic, all-fair-trade, all-kosher coffee roaster in Orange, MA. He and his company lead the industry in commitment to true fair-trade principles. Projects funded through Dean's Beans include a revolving loan fund to dig wells in Ethiopia, a coffee roaster/cafe in Nicaragua owned and operated by a prosthetics clinic giving limbs and therapy to landmine victims, reforestation in Peru, and coffee de-pulping machines in Papua New Guinea. to learn more about Dean's Beans visit

Dean Cycon was born in 1953.

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Product Categories

1Books > Bargain Books > Children > Science, Nature & How It Works
2Books > Bargain Books > Nonfiction > Social Science
3Books > Bargain Books > Travel
4Books > Special Features > New & Used Textbooks > Social Sciences > Anthropology
5Books > Special Features > New & Used Textbooks > Social Sciences > Political Science > International
6Books > Subjects > Business & Investing > General
7Books > Subjects > Business & Investing > Industries & Professions > General
8Books > Subjects > Nonfiction > Social Sciences > Anthropology > Cultural
9Books > Subjects > Reference > Writing > Travel Writing

Reviews - What do customers think about Javatrekker: Dispatches From the World of Fair Trade Coffee?

Everything You Ever Wanted to know about Dean....and then some  Aug 18, 2008
I learned nothing about Fair Trade,but I sure learned a lot about Dean and how grateful the many cultures of the world are to Dean, for being Dean. I thought the writing was fairly poor, the self absorbed, self congratulatory "storytelling" was over the top and I didn't even think it was a very good travelogue. I've read many better books about coffee and the effect that the systems that are in place have on the farmers. I couldn't even get all the way through the book. I was really disappointed.
Readable travelogue but not a lot more  Jul 28, 2008

If other readers came away with a solid or even marginal understanding of fair trade and shade grown coffee, then they are better readers than I am. This book did not need to be a dry study, but I obtained this book hoping for more than a travelogue. He is a great storyteller and a probably a delightful guest, but beyond a few factoids (and some interesting descriptions of cultures), I barely learned anything about coffee or coffee markets. I think this books would have been greatly enhanced by more description of why things are the way they are, where and when shade grown coffee makes economic sense, how variabilites and inequities in the market could be reduced, how large the market for fair trade is and what the big players are doing, where there is fair trade but not shade grown coffee, and on and on...
A real eye-opener...just like your 1st cup in the morning...  Mar 3, 2008

This book is amazing! Dean Cycon is amazing! I've seen "Fair Trade" coffee in stores but until I read "Javatrekker," I hadn't grasped the magnitude of the problems so many coffee farmers face. Dean Cycon is on a mission...his dedication to help poor coffee farmers improve their lives is remarkable. He deserves the Nobel Peace Prize! If you read this book and you possess an ounce of compassion for humanity, you will never buy non-Fair Trade coffee again. I highly recommend this book. It is entertaining, educational and inspirational.
Coffee is more than just another drink: it's about politics, survival, and indigenous people  Feb 7, 2008
Coffee is more than just another drink: it's about politics, survival, and indigenous people - and Javatrekker is the perfect guide to the politics, culture and meaning of coffee. From Fair Trade business issues to adventure travel, anthropology and politics, JAVATREKKER surveys the peoples, customs and trade of coffee around the world in an invigorating, moving account recommended for any general-interest collection and in particular for college-level libraries strong in world economics.

Diane C. Donovan
California Bookwatch
A new literary form is born! And it is funny too...  Feb 5, 2008
In remarkably few decades Fair Trade went, from a simple and hopeful idea, to a 2.3 billion dollar business! This unprecedented success owes much to the wit, the persistence and devotion of a handful of activists such as Dean Cycon. But unlike many of his fellow travelers who concentrate on improving the palate and the social conscience of western consumers, Dean sees Fair Trade as a vehicle for much more profound changes in the lives of the coffee producers. Accordingly, he concentrates his efforts in reaching out to the cooperatives from which he buys his organic beans and shares his profits directly with them in the form of infrastructure investments such as water wells and local schools and, far more than that, with his tireless concern and the effervescent warmth of his presence.

In "Javatrekker" Dean collects some of the many charming memoirs of his incessant globetrotting through the coffee lands in a style which both emulates and evokes the very story telling traditions which inhabit these regions. He calls these accounts, quite accurately, "dispatches" since most of the local situations he describes are evolving from dire to hopeful and will obviously require updates beyond the ones he provides. Through Dean's recollections we are introduced to a number of colorful characters, literally sages and saints, idols and heroes, traders and tricksters from all corners of the world but, more than anything, these are people engaged in bettering their lives and those of their kin peacefully and joyfully. Their stories range from the humorous to the tragic, but Dean always manages to describe their struggles with the touching note that conveys to the alert reader that these are hardly any different in their dreams and aspiration from those one meets on our everyday. It is this recurring slice-of-humanity which makes Javatrekker a far better read than most travel or development literature. More than a hybrid of these two popular genres this book is really a "field manual" for a new, global campaign whose time is surely here: one that firmly rejects charity and "aid" as the currency of exploitation in favor of peaceful productive engagement and the local community empowerment which the example of fair trade has proven possible. What propels Dean's trekking is also, quite clearly, the quest for the next stage, beyond fair trade, in this long but ever more necessary bridge between worlds.

Western fair trade supporters are found to point out that coffee, as a commodity, is second only to oil in total annual volume of trade. They stop short, however, from speculating on what the world would be like if coffee producers had a measure control over their global market even remotely comparable to that which the Oil Cartel exerts over the price of the barrel! Perhaps Fair Trade is still in its early stages and is likely to become the new platform for a globalizing economy concerned with product quality as well as sustainability and climate change. Or maybe it is time to think of a more ambitious formula to fight worldwide inequality in trading justice that may bring about more immediately results. In either case Javatrekker will remain a vital and historical testimonial beyond the delightfully entertaining wild ride that it surely is. GET IT! READ IT! (You will thank me later...)

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